In recent years, China and Brazil, as the largest developing countries in the eastern and western hemispheres, have achieved fruitful economic and trade cooperation. In 2023, the bilateral trade volume between China and Brazil reached 181.53 billion US dollars, and China has been Brazil's largest trading partner for 15 consecutive years. This not only demonstrates the complementarity of the two countries' economies, but also provides a broad market space for Shandong enterprises.
【Five Golden Opportunities】
1. Mechanical and electrical products: Shandong's mechanical and electrical products are of high quality and low price, with exports to Brazil increasing by as much as 121.9%. High-end products such as offshore oil and gas separation modules have successfully entered the market.
2. Intermediate and industrial products: Intermediate products such as textiles and auto parts are popular in the Brazilian market due to their high cost-performance ratio.
3. New energy products: Brazil's demand for solar panels and lithium batteries has surged, and Chinese new energy products account for as much as 63% in Latin America.
4. Agricultural products and food: Shandong has rich experience in agricultural product processing and food packaging, which can meet the Brazilian market's demand for high-quality food.
5. Infrastructure and construction machinery: Brazil’s demand for infrastructure construction has surged. Shandong companies can provide mature construction machinery to help Brazil’s development.
【Four major strategic recommendations】
1. In-depth research: understand the Brazilian market and accurately position products and market strategies.
2. Improve quality: focus on product quality and technical content to enhance market competitiveness.
3. Brand building: Improve brand awareness and reputation through various means.
4. Diversified cooperation: Establish strategic partnerships with Brazilian companies to achieve resource sharing.
【Foreign trade promotion strategy】
1. Online marketing: Use social media platforms to increase brand exposure.
2. Participate in exhibitions: Directly display products and establish cooperative relationships through international exhibitions.
3. Local cooperation: Cooperate with local Brazilian companies to reduce market risks.
[Yiyingbao Support] As a professional foreign trade marketing service organization, Yiyingbao provides Shandong companies with a full range of foreign trade support, including foreign trade website construction, social media marketing, market research, logistics solutions and after-sales services, helping companies achieve greater success in the Brazilian market.
"The Brazilian market is welcoming unprecedented opportunities. Shandong enterprises, are you ready? Join us, ride the wind and waves, and create brilliance together!"
