Do you think high bids guarantee top rankings? Unveiling the underlying logic of Google Ads bidding algorithms!

Did you know? In Google Ads, a higher bid doesn't guarantee the top position.

What truly determines ad ranking is a system called Ad Rank.

So how is it calculated?

Ad Rank = Bid × Quality Score + Additional Information Score.

Quality Score is the key to winning the bidding war.

It consists of three components:

1. Expected Click-Through Rate

2. Ad and Keyword Relevance

3. Landing Page Experience

In other words:

The more relevant your ad, the more professional your page, and the better the user experience, the better your position—even with a lower bid, saving you money!

Your actual cost-per-click (CPC) isn't your maximum bid but rather:

Next competitor's Ad Rank ÷ Your Quality Score + $0.01

For example:

With a high Quality Score, you can win even if others bid higher.

This is the core strategy behind Google Ads' "technical flow."

So stop blindly raising bids.

Refine your keywords, ad copy, and landing page structure.

You'll discover that true "smart spending" is the mark of a savvy advertiser.

Follow me to keep unraveling the algorithmic logic behind ads!