Analysis of the top ten misunderstandings about Google bidding | Precision delivery techniques and pitfall avoidance guide

### **Top Ten Misunderstandings about Google Bidding! **

I am Google Operations, pay attention!

#### **Misconception 1: The more keywords, the better? **

Wrong answer: cram in 1,000 general words and burn through your budget!

Correct answer: Accurate long-tail words + exact match to lock in high-conversion customers!

#### **Misconception 2: Don’t worry about negative keywords? **

Wrong answer: Allow random clicks on “free” and “competitor words” and suffer huge losses!

Correct answer: Weekly word search report + add negative words, save 50%!

#### **Misconception 3: Search ads mixed with display ads? **

Wrong answer: Using the same series in two channels will dilute the conversion!

Correct answer: B2B focuses on search advertising, and displays a separate series!

#### **Misconception 4: Too lazy to test your ad copy? **

Wrong answer: One piece of copy was used for half a year, and the click-through rate was the lowest!

Correct answer: A/B test 3 versions of copy + add a phone button to dominate the search results page!

#### **Misconception 5: Bidding = Spending money to improve rankings? **

Wrong answer: Manually increase the price, the CPC is so expensive that it makes you cry!

Correct answer: Newbies use “maximize clicks”, while veterans increase prices in high-conversion areas!

#### **Misconception 6: Don’t look at what your opponent is doing? **

Wrong answer: You are still confused when your keywords are snatched away by competitors!

Correct answer: Monitor competitors and surpass them in pricing + copywriting!

#### **Misconception 7: Conversion tags are never checked? **

Wrong answer: All data are invalid after the revision, the optimization is in vain!

Correct answer: Quarterly inspection, data accurate to the pores!

#### **Misconception 8: Just focusing on the number of clicks? **

Wrong answer: Click and the price will skyrocket to 0, and the boss will come to you with a knife!

Correct answer: Bind GA to analyze the bounce rate. Only with conversions can you make money!

#### **Misconception 9: All ads jump to the homepage? **

Wrong answer: Users get lost when entering the site and close the site within seconds, resulting in a 90% dropout rate!

Correct answer: Keywords → customized landing page, double the conversion!

#### **Misconception 10: The mobile experience is terrible? **

Wrong answer: Loading time is 10 seconds + button cannot be clicked, all mobile users run away!

Correct answer: PageSpeed optimization + mobile terminal testing, as smooth as Dove!

**remember!**

- Precise keywords > High volume keywords

- Data closed loop > Blindly throwing money

- Landing Page Matching > Universal Home Page

**The next issue will teach you how to "beat" your peers with a smaller budget! **