Burning money to do 20 languages?B2B enterprise overseas website language selection, do not spend money in vain!

Release Date:2025-02-25

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Hello boss, let’s talk about something practical today - how many languages should your overseas website be in? How to choose to avoid pitfalls? How to choose the most profitable one?

First, 5 to 6 languages are the best!
Don’t be too greedy, and don’t be too cheap! The bulk of global orders rely on these 5 languages:

English: A must! It is used all over the world, but don’t expect to close deals with just English
Spanish: Covering 20 countries in Latin America, with great market potential
Arabic: The rich in the Middle East only recognize their mother tongue, and the conversion rate doubles
Russian: The Russian market is a must! There is no need to say more about Sino-Russian relations
German/French: A stepping stone to the high-end European market

6. Add a language that is your main market. For example, if you have many Southeast Asian customers, you can add Thai, Indonesian, or Hindi.

Second, why must Russia do Russian?

There are three reasons:

• Less than 10% of Russians speak English

• For well-known reasons, Google does not work in Russia, and the local search engine Yandex only recognizes Russian content

• Russian-speaking countries, such as Russia and the five Central Asian countries, have very close trade relations with us

**Third, this choice will avoid pitfalls

1. First check where the customers are: the languages of the top 3 countries with existing orders must be done

2. Looking at market capacity: countries with a GDP of more than US$500 billion will be given priority

3. Then calculate the cost: Ask local people to proofread for translations in minority languages, don’t use machines to fool around

4. Finally, technical issues, Arabic is typeset from right to left, German words are too long and will break the web page, etc. Don't ignore these details

Remember this formula:
English + Spanish + Arabic + Russian + (German/French) + 1 key market language = 80% of global orders

Choose the right language and your orders will double! Blind expansion will lead to waste! I am Jacky from Easy Marketing, focusing on overseas marketing.

Boss who needs a detailed plan, please interact in the comment section and I will send you the practical information directly!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!