Google SEM+Social Platform Double Sword Combination!

Release Date:2025-02-25

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Hello boss, do you want to know how to achieve accurate customer acquisition at the lowest cost? Today, we will reveal an efficient way - Google SEM combined with social platforms such as TikTok and Facebook, which can double your traffic and soar your conversion rate!

The first move: division of labor between two platforms, each showing its unique capabilities!

Google SEM is a "harvester" that specializes in capturing precise customers who actively search! For example, when a user searches for "cheapest sports shoes", your ad will appear immediately, directly leading to an order. But SEM alone is not enough - social platforms are "seeders"! Use short videos on TikTok and Instagram to plant seeds and attract users with emotional resonance, such as showing product usage scenarios, so that potential customers can change from "never thought of buying" to "want to try".

The second move: three-stage matrix, locking layer by layer!

Basic harvesting stage: SEM keyword advertising quickly converts customers with clear needs, spending money wisely

Interest cultivation stage: Social platforms use creative content to expand the brand pool, such as shooting a product review video and attracting more than 100,000 views

Precision pursuit stage: After the data is connected, for users who have seen the advertisement but did not place an order, a second advertisement is pushed on Facebook/TikTok, and the conversion rate is increased by at least 30%!

The third trick: Data collaboration is the key!

Connect Google Analytics and social platforms, and you will find:

Users who like sneaker videos on TikTok also search for "cushioned running shoes" on Google

Use Instagram ads to remind people who came to the store through SEM but did not place an order that the inventory was tight

This cross-platform tracking can increase the utilization rate of advertising costs by 50%!

Finally, the key points:

Don’t just bet on SEM – you’re missing out on opportunities to grow new customers

Don’t just play social media — wasting the conversion potential of targeted traffic

Real experts use SEM to capture current needs and use social platforms to develop future markets!

Take action now:

1. Check if your SEM keywords match high conversion needs

2. Publish 3 creative interactive contents on social platforms

3. Enable cross-platform retargeting advertising

Seize this wave of traffic dividends and let your customers open up the entire chain from "precise search" to "active recommendation"!

Follow me and get the "Cross-Platform Delivery Strategy Table"!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!