Annual revenue exceeds 10 million, transitioning from auto parts to energy storage, niche markets yield big sales! (Part 1)

Release Date:2025-03-31

Hello friends, greetings to all. With the development of economic globalization, an increasing number of Chinese products are stepping onto the world stage, with the automotive parts industry being particularly eye-catching. Data shows that the global automotive hardware market value reached $12.6 billion in 2024 and is expected to maintain a compound annual growth rate of 10.01% until 2031. Against this backdrop, China, as a major producer of automotive parts, has seen its market position continuously rise, attracting global attention.

Today, we will introduce a leading Chinese enterprise in the automotive parts industry — Datou Hardware Products Co., Ltd. This processing plant from Zhengzhou, Henan specializes in the production of various industrial and architectural aluminum alloy profiles as well as supporting hardware products. Through innovative research on products such as automotive infrared baking lamps, automotive anti-skid chains, and high-power inverters, Datou Hardware has earned an excellent reputation in both domestic and international markets.

However, facing increasingly fierce competition in the automotive parts market, Datou Hardware has not stood still. They keenly observed the enormous potential of the global mobile energy storage market, particularly in the outdoor activity-driven European and American energy storage markets. Thus, Datou Hardware began its transformation plan from automotive parts to the energy storage sector. Leveraging their existing production advantages, they vigorously developed portable energy technologies and products, laying a solid foundation for the transition.

The transformation journey was not smooth sailing, but with steadfast belief and relentless effort, Datou Hardware gradually opened the door to the energy storage market. They set up stores on multiple e-commerce platforms, with sales on Amazon surpassing $3 million in less than a year. This achievement not only demonstrated the market competitiveness of Datou Hardware's products but also laid a solid foundation for subsequent brand building and market expansion. In the next episode, we will see how they expanded their overseas business, so stay tuned~

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