Have you noticed that this year’sFacebook suddenly started performing better?
I’m not just saying that — our backend data makes it crystal clear.

With the same budget and the same product, last year the cost per inquiry was more than twenty dollars,but this year it has been cut directly in half.
Especially in the past two months, several clients told me: inquiries fromFacebook are even higher in quality than those from Google.

Why has performance improved this year? I’ve boiled it down to three points:

First, costs have dropped
This year, Facebook is clearly giving advertisers more favorable pricing to win market share, and CPM has dropped by nearly 20%. With the same money, you can buy more exposure.

Second, smart recommendations have become more accurate
In the past, you had to slowly test for yourself which audience was likely to buy. Now, with“Smart Campaigns,” the system understands better than you who is ready to purchase. We have a client in the hardware tools business,and a single creative delivered7 times return on ad spend, which even surprised him.

Third, past visitors are coming back
After the tracking code on an independent website has accumulated enough data,Facebook has become much better at bringing back people who have visited your site. Many people looked but didn’t buy at first, then later kept seeing your ads and eventually placed an order.

This year’sFacebook is definitely a new growth opportunity, and I truly recommend that all business owners pay attention to Facebook.

So, has yourFacebook performance improved too? Leave “1” in the comments, and I’ll send you our latest ad campaign checklist.