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Hello everyone! Today I have to share with you a super cool Facebook ad account adjustment case, maybe it can help you who are worried about the promotion effect.
We have a client who does home decoration. He previously advertised on Facebook, but the results were terrible. He spent a lot of money, but the conversion rate was pitifully low, the quality of inquiries was not good, and the people who came were not accurate. He felt that his money was wasted, and he almost gave up on Facebook promotion.
Later, our team carefully studied and found that the main problems were in the following places:
The audience positioning is too random, they want to cover everyone but fail to capture the core customers.
The advertising idea is too ordinary, and the content is unattractive, so users don’t even bat an eyelid at it.
The delivery strategy is also very rigid, and the delivery time and area are not chosen correctly, so the advertising display effect is definitely not good.
To address these issues, we did the following:
We precisely targeted the audience, turned all previous customer data upside down, and re-divided the population, focusing on middle- and high-income people aged 25 to 45 who like to study home decoration and are planning to renovate their homes. We also used Facebook's "Similar Audiences" feature to find more potential customers.
We optimized the advertising creativity and designed many sets of advertising materials, including videos showing products in real home scenes, content of users sharing their own home decoration cases, and limited-time promotions. Then, through A/B testing, we selected the materials that are most likely to attract users to click.
We dynamically adjusted the delivery strategy and concentrated the advertising delivery time between 8pm and 11pm based on data feedback. This is when people are free and browsing their phones, and the activity level is high. We also selected first-tier and new first-tier cities for delivery to ensure that the ads can be seen by more targeted users.
After just one month of adjustment, the effect was immediate:
The click-through rate of ads suddenly increased from 1.2% to 3.5%.
The cost per conversion dropped from 100 yuan to 20 yuan.
The quality of inquiries has been greatly improved, and the number of effective inquiries has increased by 60%. Customers said that the user intention of these inquiries was particularly strong, and the transaction rate also increased significantly.
This case tells us that Facebook advertising is not something that can be done casually. It requires precise strategies and continuous optimization. If you are also worried about the poor advertising results, don't hesitate to come to us! Our team is very experienced and can tailor a promotion plan according to your situation to help you maximize the advertising effect.
Don’t wait, contact us now, the next success story may be yours!
If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!
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