PMax Ads Optimization Tips (above): Starting the Road to High-Quality Inquiries

Release Date:2025-02-19

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Dear B2B business owners, today we're sharing a practical case study to teach you how to optimize PMax ads for acquiring high-quality inquiries.

We have a B2B client in industrial automation equipment who struggled to reach potential overseas customers effectively. After trying various ad formats with unsatisfactory results, they turned to PMax ads with our guidance.

For PMax campaigns, thorough preparation is crucial. Through in-depth discussions, we identified their core product advantages: high-precision and efficiency. Their target customers are manufacturing plants in Europe and America with strict requirements for production quality and efficiency. Accordingly, we developed precise keywords like "high-precision industrial automation equipment".

We then prepared ad creatives showcasing equipment operation scenarios through images and detailed videos demonstrating workflows and application cases, highlighting product value propositions.

During campaign setup, we began with a conservative daily budget of 100 CNY for testing. Based on target audience activity patterns and geographic distribution, we optimized ad scheduling - focusing on European/American clients during their local business hours. The bidding strategy utilized Google's Smart Bidding to automatically adjust offers based on real-time performance while controlling costs.

After launch, the optimization work truly began. Our next article will share post-launch performance monitoring, optimization adjustments, and the remarkable improvement in inquiry quality.

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