Google’s new policy in 2025: comprehensive upgrade of privacy protection and advertising regulations!

Release Date:2025-01-18

Views:

Hello boss!

Today I bring you important news about Google! Google plans to comprehensively update its platform policies on February 16, 2025! This update primarily aims to address advancements in privacy technology while expanding the coverage of advertising interfaces. Internet TVs and gaming consoles will now also be included.

In this policy update, Google has strengthened its stance on content moderation and privacy protection. Advertisers must clearly disclose all data collection and usage practices on the platform. Additionally, protections for users under 13 have been enhanced, prohibiting personalized ads based on their activities or the collection of child-directed content data. Furthermore, in the U.S. and Canada, targeting restrictions now apply to housing listings, employment opportunities, and credit-related advertisements.

Google's data management requirements have also become stricter. Sharing personal identity information with Google is prohibited, location data transmissions must be encrypted, and explicit consent is required for precise location tracking. For accounts using data upload features, Google has introduced minimum compliance standards.

Therefore, advertisers must diligently adapt to Google's new policies emphasizing privacy protection and regulatory compliance. Adjust data usage and ad targeting strategies to ensure lawful and effective campaigns. Let’s anticipate the transformative changes following Google's platform policy update!

Follow me for the latest 2025 Google policy adjustments.

For any inquiries about foreign trade website construction or operations, feel free to consult E-Yingbao Tech Support via WeChat: Ieyingbao18661939702. Our team is dedicated to providing sincere assistance!