What should we do first for overseas promotion of a factory?

When factories do overseas promotion, the biggest fear is blindly investing in ads from the start. Ads are just an amplifier; if product positioning, target market, and website content are not done well, the budget can easily be wasted.

The first step should be to sort things out first: What is your core product? Which countries do you mainly sell to? Are your customers distributors, engineering companies, brand owners, or end buyers? Compared with your competitors, what is your advantage?

The second step is to build a professional multilingual independent site and clearly present product parameters, application scenarios, case studies, certificates, and contact information.

The third step is to choose GoogleAds, Facebook promotion, or SEO content operations based on the market. The benefit of doing this is that every advertising expense has a landing page, data can be analyzed, and optimization has a clear direction.

Overseas promotion is not about spending money as early as possible; it is about first building a solid foundation.