If you’re just getting started withFacebook advertising, many beginners jump in and run ads directly from a personal account—don’t do that!

So what exactly is the difference between a personal account and a real business account? Let me break it down clearly for everyone:

First, the difference in stability is huge.
Personal accounts are easily flagged by risk control systems; even logging in from a differentIP can get the account banned. A business account is set up using company credentials, so it’s much more stable and far less likely to be disabled.

Second, the level of audience targeting precision is on a completely different scale.
With a personal account, at most you can only choose things like country, age, and gender, so a large portion of the people reached are irrelevant, and the budget is completely wasted.
A business account is different: you can use website visitor data accumulated through the pixel to run remarketing to“people who viewed but didn’t buy”; you can also turn that data into “lookalike audiences” to find new people who are almost exactly the same as your existing customers.The precision can directly double.

Third, there’s simply no comparison when it comes to team collaboration.
A personal account can only be logged in and managed by one person. A business account, through theBM business management platform, can assign permissions to several people at the same time, so everyone manages their own part—secure and efficient.

One final reminder for everyone:If you want precise ad targeting and don’t want to waste money, especially if you’re running an independent website and social media promotion, you must use a business account!

Is your audience targeting accurate? Let’s talk in the comments