Steel Boss Must Know! Unlocking the Google Ads Million Order Code with DeepSeek (above)

Release Date:2025-02-12

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In your steel advertising, are you still using conventional phrases such as “good quality, low price”?

When buyers search for "galvanized sheet arrives in 15 days", our own ads are hard to find on the third page of search results. What is the reason behind this? In fact, Google ads are largely a "title battle", and just 30 words can determine the success or failure of an ad.

Don’t worry! Today we will introduce you to the golden rules for creating hit advertising titles: transform the monotonous steel parameters into an attractive order-getting tool that foreign purchasing managers will be tempted to click after seeing it.

Step 1: Title formula = pain point solution + digital anchor point

Last year, when we helped a company optimize its H-beam advertising, we designed it like this:

"JIS certified steel | 8% lower price than Pohang + 15-day direct delivery from Vietnam" (click rate increased by 240% the next day)

"ASTM cold-rolled plate inventory | 3% compensation for 1 day delay + free inspection video" (conversion cost reduced by 57%)

Core skills:

1. Establish a trust benchmark by benchmarking Japanese and Korean brands that buyers are familiar with

2. Using "15 days" instead of "fast arrival" makes purchasing directors pay more attention to certainty when making decisions

3. Place the certification abbreviation in front: JIS/EN/ASTM in the first 5 characters of the title

Step 2: Describe the "four-step psychological strategy" of the copywriting

The galvanized coil advertisement designed for a warehouse in Qingdao brought 23 valid inquiries with 88 words:

"Indonesia's zero tariff channel has been opened | Qingdao Port has 2,785 tons of spot goods ready for shipment | 3% daily compensation for delays | Free JIS/EN dual certification inspection services" (the four most important decision points for shipping managers)

Structural disassembly:

Tariff policy (cost savings) → inventory data (supply capacity) → compensation clauses (risk protection) → certification support (quality endorsement) We have learned the formula of the hot advertising title and the "four-stage attack" of the description copy, but if you want to win the order, the key is to convert the technical parameters into the value that the buyer can understand. The next episode will analyze the "value translation method" of technical parameters, don't miss it!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!