Under the current situation, what is the way out for Chinese enterprises?

Release Date:2025-07-05

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Zhang: Mr. Li, global trade has fluctuated greatly recently. Has your company been affected?

Li: Indeed! I heard that WTO experts predict that global trade volume will shrink by 0.2% in 2025, and North American exports may plummet by 12.6%. Our European orders are already decreasing...

Zhang: But China's exports still have bright spots! The trade surplus in 2024 will be US$767.9 billion, an increase of 29%. The key is to seize three types of products that are growing against the trend:

Category 1: High-end manufacturing

Integrated circuit exports reached US$159.5 billion, surpassing mobile phones to become the largest exporter, with a growth rate of 17.4%9

New energy vehicles drove automobile exports to 6.407 million units, and China surpassed Japan for the first time to become the world's first 5

Li: The threshold for this type of product is relatively high. How can traditional companies enter the market?

Zhang: The second category: Mechanical and electrical equipment is still the basic market! It accounts for 59.4% of exports. Google data shows that Southeast Asian customers' searches for "CNC equipment maintenance solutions" have increased by 200% this year

Li: But the European and American markets are shrinking...

Zhang: So we need a new strategy! Walking on two legs:

The first is emerging markets: through Google multilingual advertising to reach buyers in the Middle East, Southeast Asia, Europe, Africa, and Russia, the demand for Chinese machinery in these regions has increased by 40%.

The second group is high-end customers in Europe and the United States: we mainly promote customized services. For example, if you produce industrial gears, you can locate German engineers who search for “precision transmission solutions”.

Li: But trade protectionism...

Zhang: There are tricks to deal with it! The EU anti-dumping investigation focuses on low-priced products. Suggestions:

→ The website banner shows the factory's automated production line to prove that it is not dumping at a low price

→ Targeted marketing to “manufacturing decision makers” on YouTube and Facebook

Li: That sounds good. How can we start it quickly?

Zhang: Send a private message to “go overseas” in the background and I will answer your questions for free.

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