Where is the way out for Chinese enterprises under the current situation?

Release Date:2025-07-05

Views:

Zhang: Mr. Li, the global trade volatility has been significant recently. Has your company been affected?

Li: Indeed! WTO experts predict global trade volume will shrink by 0.2% in 2025, with North American exports potentially plunging 12.6%. Our European orders have already started declining...

Zhang: But China's exports still show bright spots! 2024 trade surplus reached $767.9 billion, up 29%. The key is to focus on three categories of counter-trend growth products:

First category: High-end manufacturing

Integrated circuit exports hit $159.5 billion, surpassing mobile phones to become the top export category, growing at 17.4%

New energy vehicle exports reached 6.407 million units, with China overtaking Japan as global leader for the first time

Li: These products have high barriers to entry. How can traditional enterprises break in?

Zhang: Second category: Electromechanical equipment remains foundational! Accounting for 59.4% of exports. Google data shows Southeast Asian clients searching "CNC equipment maintenance solutions" surged 200% this year

Li: But European and American markets are contracting...

Zhang: That's why new strategies are needed! Two-pronged approach:

First is emerging markets: Use Google multilingual ads to cover buyers in Middle East, Southeast Asia, Europe, Africa, and Russia - these regions' demand for Chinese machinery grew 40%

Second is high-end European clients: Focus on customized services. For example, your industrial gears could target German engineers searching "precision transmission solutions"

Li: But trade protectionism...

Zhang: There are techniques to counter it! EU anti-dumping investigations mainly target low-price products. Suggestions:

→ Website banners showcasing automated production lines to prove no dumping

→ Targeted YouTube/Facebook ads for "manufacturing decision-makers" audience

Li: Sounds promising. How to start quickly?

Zhang: Message "overseas" in our backend for free consultation.

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