Semi-trailer foreign traders must see! How to use Google Ads to pinpoint international buyers and improve inquiry conversion rate? (above)

Release Date:2025-03-18

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Have you invested a lot of budget in Google Ads, but achieved little results? Have you found that many clicks come from irrelevant regions and customers? Today, let’s talk about how to accurately target international markets, ensure that your ads can truly reach high-intent buyers, and increase inquiry conversion rates.

The biggest problem encountered by many semi-trailer foreign trade companies when placing Google ads is inaccurate traffic and wasted budget. For example, you want to attract buyers in North America or the Middle East, but the ad clicks come from users in some non-target markets, or even individual consumers, rather than freight companies or logistics companies. Such clicks are not only costly, but also reduce conversion rates. So, how to avoid this situation? The key lies in keyword strategy and regional targeting.

Keyword strategy: Accurate keyword selection is the first step to success. Many companies choose broad words, such as "semi-trailer" or "truck trailer", but this is likely to attract low-quality traffic. It is recommended to use phrase matching and combine industry long-tail keywords, such as: UAE semi-trailer supplier, heavy cargo flatbed semi-trailer, logistics company semi-trailer wholesale

You can use the Keyword Planner to filter high-intent keywords and combine them with negative keywords to reduce invalid clicks and ensure more accurate ad traffic.

Geographic Targeting

After the keywords are accurate, you also need to coordinate with geographic location targeting to display the ads to real potential customers. Here are a few key points:

Select target countries/regions: In the Google Ads backend, you can select specific countries and cities. If your main market is the Middle East and Africa, you can focus on areas with developed logistics such as Saudi Arabia, the United Arab Emirates, and South Africa.

Exclude invalid regions: For example, your products are mainly sold in America and the Middle East, but you find that many clicks come from individual users in South Asia or Southeast Asia. You can block these countries in "Exclude regions" to avoid wasting budget.

If you have any questions about the construction and operation of foreign trade websites , please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!