Following up on the previous section, now thatMeta's risk control has escalated into an “asset cluster cleanup,” how should we protect the remaining BMs and avoid a total wipeout? First, a reminder: never do these 3 actions, as many media buyers have already failed because of them!

First, don’t move ad accounts, pixels, or pages from deactivatedBMs into the only remaining active BM. This is equivalent to proactively labeling the active BM as high risk, and in the end, all of them will be taken down; second, don’t use the same browser or the same device to log into multiple BMs to check their status, as this will strengthen association traces and lead toaccount suspension; third, don’t test by turning ads on and off. During the risk-control period, any abnormal operation will directly trigger cleanup.

At present, the only correct strategy is“inaction”——freeze all non-essential operations: do not add new users, do not bind pixels, do not create new BMs, and do not share permissions. If ads can still run normally, let them run; if they can’t, don’t force them back online.

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