Solar photovoltaic panels Google Ads Gorgeous Turnaround! Can your ads be this good?

Release Date:2025-01-10

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1. Solar photovoltaic panel companies in trouble

Dear entrepreneur friends, today I want to share with you an inspiring Google Ads account counterattack case. The protagonist is a company that focuses on the research and development and production of solar photovoltaic panels. However, in the fierce market competition, the company's Google Ads promotion was once in trouble. The monthly advertising budget of up to 20,000 yuan can only be exchanged for an extremely low conversion rate, which is only maintained at around 0.3%. The quality of inquiries is worrying, most of which are invalid inquiries. There are very few customers who really have the intention of cooperation, and only about 15 inquiries can be obtained each month. Such a serious imbalance in the input-output ratio makes the company's business expansion path seem extremely difficult.

2. Precise adjustment to start the road to counterattack

Faced with such a dilemma, our team resolutely took over the company's Google advertising account and quickly launched comprehensive and precise adjustments.

In terms of keywords, we conducted in-depth research on industry trends and customer search habits. We found that although the broad keywords used by companies before could bring a certain amount of traffic, the competition was too fierce and the conversion rate was extremely low. Therefore, we decisively abandoned these broad words and instead selected a series of precise long-tail keywords, such as "high-efficiency solar photovoltaic panel supplier" and "commercial-grade photovoltaic panel bulk purchase". These keywords are more in line with the search intentions of potential customers, effectively improving the accuracy of traffic and conversion rate.

At the same time, we have comprehensively optimized the advertising copy. We know that excellent advertising copy is the key to attracting customers to click. Therefore, we highlight the technical advantages, service life and perfect after-sales service of the product, and use concise and clear language to fully demonstrate the core competitiveness of the enterprise. For example, "Leading solar photovoltaic technology, 25 years of ultra-long service life guarantee, one-stop after-sales, your reliable energy partner!" Such copy not only highlights the advantages of the product, but also enhances the customer's trust.

We also made fine adjustments to the advertising areas and time periods. Based on the time zones and business activity of the target markets, we focused on increasing advertising during the daytime working hours in Europe and the United States, where demand is high, to avoid ineffective display. At the same time, we also established a comprehensive negative keyword list to exclude search terms unrelated to photovoltaic panel wholesale, further purifying traffic.

3. The counterattack has achieved remarkable results, and the number of inquiries has increased sharply

After two months of careful optimization, the results are remarkable! The conversion rate has increased significantly to 2.5%, and the number of inquiries has increased to more than 80 per month. What is even more gratifying is that the proportion of high-quality wholesale and commercial cooperation inquiries has increased from the original 30% to 80%. The input-output ratio has jumped from 1:1.8 to 1:6, the brand awareness has increased significantly in the target market, and successfully reached cooperation with many large companies.

4. Professional team to help enterprises expand globally

This series of success is not accidental, but the inevitable result of our team's precise strategy and professional execution. We are well aware that foreign trade marketing and promotion is not something that can be achieved overnight, but requires continuous optimization and adjustment. Therefore, we always maintain a keen insight into market dynamics and a deep understanding of customer needs, and continue to provide customers with the best Google advertising optimization solutions.

We also provide all-round support for enterprises in building multilingual websites. We know that in order to stand out in the global market, it is necessary to break down language barriers and allow potential customers to easily understand the company's products and services. Therefore, we build multilingual websites for enterprises and carry out careful design and optimization to ensure that the website can show the best effect in different languages and cultural backgrounds.

5. Work together to create a brilliant future

Today, this solar photovoltaic panel company has emerged in the global market and has become a leader in the industry. Behind all this, it is inseparable from the professional support and careful planning of our team. If you are also worried about the effect of Google ads, don't hesitate, contact us!

Our professional team has rich experience and precise strategies, and can tailor advertising optimization plans for your business. We will deeply analyze your product features, target market and competitors, and develop the most targeted advertising promotion strategy. Whether it is keyword selection, ad copywriting or setting of delivery area and time period, we will strive for excellence to ensure that your ads can attract the attention of potential customers to the greatest extent.

At the same time, we also provide multilingual website building services to help you break the language barrier and expand the global market. We will build a multilingual website for you according to your needs and the characteristics of the target market, and carefully design and optimize it. Whether it is the structure, content or visual effects of the website, we will do our best to ensure that your website can show the best effect in different languages and cultural backgrounds.

We believe that every business has its own unique charm and potential. As long as we work together, we will be able to make your business stand out in the global market and open a brilliant chapter! No matter what industry you are in, no matter the size of your business, we are confident that we can provide you with the best Google advertising optimization services and multilingual website building support. Let us work together to create a better future!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!