Your ad budget is being wasted by algorithms?How CBO and ABO combination strategy can accurately snipe high-value segments?

Release Date:2025-03-17

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The key difference: automation vs. control

In the vast battlefield of Facebook advertising, every marketing expert knows the importance of budget allocation. Faced with the two major strategies of CBO (campaign budget optimization) and ABO (ad group budget optimization), how to make a wise choice? This is not only a combination of technology and art, but also a deep understanding of automation and control.

CBO, as a system-led dynamic allocation strategy, is centered on the fact that the total budget is regulated in real time by an algorithm. When the conversion rate of a certain ad group suddenly surges, the system will quickly tilt up to 70% of the budget toward it within 6 hours. This efficient and flexible mechanism is very suitable for efficient expansion of proven mature models. However, for newly established ad groups, this rapid tilt may cause them to be quickly eliminated without fully demonstrating their potential.

In contrast, ABO focuses more on manually controlled static allocation. The budget of each ad group is locked independently, which means that even if an ad group performs poorly in the initial data, it can still guarantee basic exposure. This strategy has become the core line of defense for testing new materials and new audiences. In foreign trade marketing, this means that you can explore new markets more steadily and test the reactions of audiences in different languages and cultures without worrying about the rapid consumption of budget.

Having an independent foreign trade website and a multilingual website provides strong support for this kind of testing. Multilingual websites can reach a wider audience, while an independent foreign trade website can ensure that you have a stable online display platform worldwide. Combined with the ABO strategy, you can more confidently find breakthroughs in new markets.

Data verification: a game between efficiency and risk

Data is the soul of marketing decisions. The choice between CBO and ABO is actually a game between efficiency and risk.

Actual test data shows that after the mature advertising groups switched to CBO, the weekly consumption increased by an average of 300%. This amazing growth rate undoubtedly makes CBO a powerful tool for expanding the volume. However, the survival rate of the new group is less than 20%, which means that while pursuing efficiency, you may also face huge risks.

On the other hand, ABO has demonstrated its unique value. A beauty brand used the ABO strategy to test 5 new materials, locking in a budget of $300/day for each group. The results were surprising: they found that the average order value of users aged 30-40 was 42% higher than predicted. However, the system algorithm initially determined that this group was inefficient. This case fully demonstrates the unique advantages of ABO in testing new audiences and new materials.

For foreign trade marketing, this data verification process is particularly important. Multilingual websites can help you collect user data from different countries and regions, while foreign trade independent websites can ensure the accuracy and completeness of this data. Combined with the ABO strategy, you can more accurately analyze user behavior in different markets and provide strong support for subsequent marketing strategies.

Rigid execution rules: Accurately control the delivery rhythm

The choice between CBO and ABO is not set in stone. Experts often flexibly adjust strategies according to actual conditions to ensure accurate control of the delivery rhythm.

In the volume expansion phase, CBO is undoubtedly the best choice. When the CPA of the main advertising group fluctuates ≤±10% for 3 consecutive days, immediately start the CBO volume grabbing strategy. This strategy can significantly improve the exposure efficiency, even up to 5 times the growth. In foreign trade marketing, this means that you can quickly occupy new markets and increase brand awareness.

In the testing phase, ABO becomes an indispensable line of defense. In the first 7 days of a new product or new audience, the budget for each group should be ≥$200/day. This strategy can help you test new materials and new audiences more robustly and avoid missing potential opportunities due to rapid budget consumption. A fitness brand used this strategy to discover that the retention rate of men aged 35+ is 2.3 times that of the algorithm, which provides an important basis for subsequent marketing strategies.

In actual operation, you can also adopt the three-step method of "7-day ABO verification → CBO impulse → abnormal group switching back to ABO". This strategy combines the advantages of CBO and ABO, and can reduce risks while ensuring efficiency. In one case, the overall ROI was increased by 65%, which is undoubtedly the best proof of this strategy.

Foreign trade independent station and multilingual website: marketing tool

When discussing the choice between CBO and ABO, we cannot ignore the importance of independent foreign trade websites and multilingual websites. As important tools for foreign trade marketing, they provide a solid foundation for the implementation of marketing strategies.

The independent foreign trade website can ensure that you have a stable online display platform worldwide. Whether it is product display, customer service or transaction process, you can get comprehensive and professional support. This platform not only improves the user experience, but also enhances the credibility of the brand.

Multilingual websites can reach a wider audience. Users from different countries and regions have different languages and cultural backgrounds, and multilingual websites can help you better meet their needs. This personalized service can not only improve user satisfaction, but also promote brand loyalty.

Combining CBO and ABO strategies, foreign trade independent sites and multilingual websites will be more powerful. You can use CBO to quickly expand in mature markets, and use ABO to test robustly in new markets. This flexible and changeable strategy combination will help you go further on the road of foreign trade marketing.

Build a firewall to balance efficiency and risk

CBO pursues maximum scale, while ABO ensures decision-making accuracy. In the allocation of Facebook advertising budget, experts often build a firewall between the two: use ABO to lay a solid data foundation in the testing period, use CBO to break through the growth bottleneck in the mature period, and use ABO to prevent budget out of control in the fluctuation period.

This conclusion is not only a profound summary of the CBO and ABO strategies, but also a refinement of foreign trade marketing wisdom. In the future marketing road, we will continue to explore more innovative strategies to cope with the ever-changing market environment. Please look forward to the next issue to explain the three major data trap avoidance methods of CBO. Click to follow and master the core rules of budget allocation to make the road of foreign trade marketing smoother!

Through this article, we not only deeply explore the application of CBO and ABO in Facebook advertising budget allocation, but also combine the importance of foreign trade independent stations and multilingual websites to provide comprehensive strategic support for foreign trade marketing. I hope every reader can benefit from it and become a master in the marketing battlefield!

If you have any questions about the construction and operation of foreign trade websites , please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!