Google Video Ads New Breakthrough: How to quadruple the number of inquiries from machinery manufacturing companies?

In the fiercely competitive machinery manufacturing industry, how can we break through the bottleneck of traditional promotion and achieve a win-win situation for both brand and market? Today, we will reveal to you the wonderful story of a machinery manufacturing company's successful transformation through Google video ads.

1. Transformation attempt from search advertising to video advertising

This machinery manufacturing company once invested a large amount of budget in Google search ads, but only received a small number of inquiries, and the quality was uneven. Faced with this dilemma, they began to seek new promotion strategies. After our team intervened and conducted in-depth analysis, we recommended that the company turn to the emerging field of Google video ads. Video ads, with their intuitive and vivid forms of expression, can fully demonstrate the company's strength and product advantages, opening a new door for promotion for machinery manufacturing companies.

2. Carefully plan and create high-quality video content

In the process of planning the video advertisement, we abandoned the traditional rigid display method of mechanical products, and instead conducted in-depth exploration of the entire process from product research and development, production and manufacturing to installation and commissioning, and after-sales maintenance. Through high-definition lenses, the company's advanced production equipment, rigorous quality inspection links, and professional technical team were presented in detail. These real and vivid images not only allow customers to have a more intuitive understanding of product quality, but also enhance their trust and recognition of the company.

At the same time, we focus on the creativity and appeal of video content. We use a professional shooting team and post-production to ensure high-definition images and excellent sound effects, creating a strong visual impact. We have put a lot of effort into the commentary copy, striving to make it vivid and appealing, and able to accurately convey the product advantages and unique selling points, and stimulate customers' desire to buy.

3. Accurate positioning to achieve efficient delivery

In order to ensure that video ads can accurately reach the target customer group, we fully utilized Google's big data analysis capabilities. By deeply exploring the browsing habits, search keywords and other information of potential customers such as manufacturing companies and factory managers with machinery procurement needs around the world, we successfully locked in the target audience. This precise positioning strategy not only increased the exposure and click-through rate of ads, but also effectively reduced advertising costs and achieved efficient delivery.

4. Foreign trade independent station and multilingual website: a powerful tool for foreign trade marketing

While promoting video ads, we also recommend that companies build independent foreign trade sites and multilingual websites. These platforms can not only provide companies with a window to display products and publish information, but also improve the ranking of websites in search engines through SEO optimization and other means, and further expand overseas markets. Multilingual websites can break down language barriers, allowing global customers to easily understand corporate information and improve brand awareness and reputation.

5. Significant results, with the number of inquiries increasing by 4 times

After three months of video advertising promotion, this machinery manufacturing company has achieved remarkable results. The number of inquiries has soared from about 30 per month to more than 120, of which high-quality inquiries account for more than 70%. Customers not only ask about product details, but also actively explore cooperation plans, showing a strong willingness to cooperate. Brand awareness has also increased significantly in overseas markets, with search popularity increasing by as much as 5 times. This remarkable achievement has not only brought more business opportunities and orders to the company, but also laid a solid foundation for the company's future international development.

From the transformation attempt from search ads to video ads, to the construction of independent foreign trade sites and multilingual websites, the successful transformation of this machinery manufacturing company has provided us with valuable inspiration. In today's increasingly globalized world, if companies want to stand out in the fierce market competition, they must constantly innovate their promotion strategies and make full use of the power of the Internet and big data. As one of the emerging promotion methods, Google video ads are becoming the first choice of more and more companies with their unique advantages and potential. If you are also worried about the promotion effect, why not try Google video ads, an efficient promotion method! Our professional team has rich experience and technical strength, and can tailor a promotion plan for you to help your company achieve leapfrog development! Contact us now! Let us work together to create a better future!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!

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