Yandex promotion: a powerful tool for foreign trade independent sites to develop the Russian market

Russia’s digital market: a strategic high ground for overseas trade

According to the latest report from DataInsight, Russia's e-commerce market will reach 4.8 trillion rubles (about 50 billion U.S. dollars) in 2023, of which cross-border shopping accounts for 35%. As the only country in the world that uses Yandex as a mainstream search engine (with a market share of over 55%), its advertising platform handles an average of 200 million search requests per day, especially in high-priced areas such as B2B machinery and electronic components, where the CPC cost is only 60% of Google Ads.

Three core advantages of Yandex promotion

A combination of technologies to crack the Russian market

AI intelligent website building: breaking through language and cultural barriers

Yiyingbao intelligent website building system solves localization problems through the following technical innovations:

• Multimodal translation engine : Adopts NLP algorithm to adapt to the grammatical characteristics of Russian language to ensure that product descriptions comply with the ГОСТ standard (Russian national standard)
• Local server acceleration : Moscow data center makes page loading time less than 1.5 seconds, meeting Yandex search ranking core indicators
• Compliance design : Automatically generate a privacy policy template that complies with Russia's Personal Data Law

The synergistic strategy of advertising and SEO

We recommend the "Golden Triangle" delivery model:

1. Keyword stratification : Use AI keyword expansion tools to mine 5,000+ Russian long-tail keywords and prioritize brand keywords, competitor keywords, and industry keywords
2. Content matrix construction : each product line is equipped with 10-15 Russian technical blogs to improve Yandex weight score
3. Smart remarketing : Automatically push customized landing pages to users who click on ads, increasing CTR by 27%

Actual combat case: the breakthrough of mechanical parts B2B

An industrial valve manufacturer used our solutions to achieve:

• The number of keywords ranked in the top 3 on Yandex organic search increased by 400% in 6 months
• 83 inquiries were obtained through Yandex.Direct in a single month, and the average customer acquisition cost was reduced by 45%.
• The conversion rate of the Russian independent website increased from 0.8% to 2.6%

Why choose Yiyingbao?

As an official Yandex certified partner (ID: CN-EPB2023), we offer:

• Account optimization privileges : enjoy 15% advertising rebate + exclusive Russian market consultant
• Data security commitment : ISO 27001 certified, all customer data is encrypted and stored on local servers in Russia
• Effect Guarantee Plan : If the advertising ROI in the first month does not reach the agreed value, the service period will be extended free of charge

Make an appointment with an expert now to get the "Russian Market Entry Strategy White Paper" and exclusive website building discounts!