Google Ads Must See! Full Explanation of Effectiveness Codes for Different Industries

C: "When analyzing Google Ads audiences, do different industries have different metrics?"

D: "For example, selling snacks versus selling equipment—can their 'performance reports' be the same?"

C: "What should e-commerce businesses focus on when running Google Ads?"

D: "Users might buy immediately after searching, so focus on CTR, conversion rate, and ROAS. Repeat customers have 50% higher ROAS than new ones."

C: "What about B2B equipment sellers?"

D: "Equipment purchases take longer. Track cost per lead (CPL) and opportunity conversion rate—like how much it costs to get a quote and how many turn into orders. Click volume isn't key."

C: "And education course providers?"

D: "Like IELTS training, few users buy directly. Track consultation rate (calls per inquiry) and trial conversion rate. High CTR but low consultation means wrong targeting."

C: "Any universal metrics?"

D: "ROAS and CPA are basics, but priorities vary: FMCG wants 'instant conversions,' B2B values 'lead quality'; offline clinics track store visits, SaaS looks at paid conversion rates."

C: "Optimization tips?"

D: "Three moves: ① Add industry-specific metrics (e.g., 'map navigation' for restaurants); ② Fix conversion leaks; ③ Push volume during promotions, control costs off-peak."