[Click-Through Rate Booster] You must add site links to your Google Ads! Otherwise, it's such a waste!

In Google Ads, there's a click-through rate booster called site link extensions!

Its function is brutally simple: below your ad, it displays 1~4 additional clickable links, each directing users to different pages like "About Us", "Bestsellers", "Customer Reviews", "Contact Support"...

For example, if you sell clothing, you could set these links: "Summer New Arrivals", "Men's Collection", "Size Guide", "Customer Feedback" - instantly covering all user concerns. Site links not only expand ad real estate but make ads more three-dimensional and professional. Essentially, they're not just "additional info" but a mini navigation bar! Plus, they can be added at account, campaign, or ad group levels. If your campaigns are product-based, link to corresponding product pages. If your entire account sells one product category, set account-level links.

We recommend each link includes a headline (<25 characters) + two description lines (35 characters each) to appear more detailed and boost CTR!

Next time we'll cover an even simpler resource with remarkable results - callout extensions. Stay tuned!