Improve store retention and conversion, pop-up form function is coming!

Pop-up promotion is a common online marketing method that displays advertisements or marketing information in the form of pop-up windows in the user interface. It has become an indispensable part of modern online marketing. By displaying advertisements or marketing information in pop-up windows in the user interface, pop-up ads can attract users' attention, increase brand awareness, and promote sales conversion. This article will introduce the advantages of pop-up promotion, applicable scenarios, and how to set up pop-up ads with Yiyingbao, while also sharing some creative design and data analysis tips. By properly configuring the options and information of pop-up ads, you can make the advertising effect better and improve the marketing return rate.

1. Advantages of pop-up promotion

Improve brand awareness: Pop-up promotion can make advertisements stand out among many web pages, attract users' attention, and thus improve brand awareness.

Improve conversion rate: When users are attracted by pop-up ads and click on them, they usually enter the advertising page or sales page, thereby improving the conversion rate.

Enhance user interactivity: Pop-up ads can interact with users, such as providing coupons, lucky draws, etc., to enhance user participation and interactivity.

Achieve precision marketing: Through pop-up promotion, you can conduct precision marketing for different audience groups to improve advertising effectiveness and return rate.

2. Applicable scenarios

New product promotion: When launching new products or services, you can use pop-up promotions to attract the attention of potential users and increase sales.

Event promotions: When conducting promotional activities, pop-up promotions can remind users to pay attention to event information and encourage them to make purchases.

Brand promotion: Through pop-up promotion, you can display information such as brand image and slogan to increase brand awareness and recognition.

Regain lost customers: When a user cancels their subscription or stops purchasing, you can use pop-up promotions to regain lost customers and increase customer retention rate.

3. When setting up pop-up ads, you need to pay attention to the following matters and tips:

Determine the target audience: Before setting up pop-up ads, you need to clarify who the target audience is so that you can conduct targeted marketing for different audience groups.

Creative design: The creative design of the pop-up ad is key. It should be attractive and consistent with the brand image. Use eye-catching headlines and images, as well as attractive colors and layouts.

Pop-up location and timing: Choose the appropriate pop-up location and timing to ensure that the ad appears when the user needs it. For example, the ad can appear after the user has browsed the page for a certain period of time, or when the user leaves the page.

Ad content: Ad content should be concise and clear, highlighting key information. Avoid overly complex or confusing ad content that affects user experience.

Call code: Make sure the calling code of the pop-up ad is correct to avoid technical problems that may cause the ad to not display properly.

A/B testing: Test different pop-up ads and compare the results of different versions to find the best advertising solution.

Data analysis: Regularly analyze pop-up ad data, such as click-through rate, conversion rate, etc., in order to optimize advertising strategies and improve results.

Follow the rules: Comply with platform rules and laws and regulations to avoid being banned or fined due to violations.

So, what cases can we refer to for creative design of pop-up ads?

The creative design of pop-up ads can refer to the following cases:

Meituan Waimai: When users browse other web pages, a window pops up to display promotions and new product recommendations. The window design is concise and clear, highlighting key information, and is consistent with Meituan’s brand image.

Tencent Video: After a user logs in, a window will pop up on Tencent Video to display the user's recently watched videos and recommended new movies. The window design is quite exquisite, using high-definition pictures and attractive colors, and also provides information such as user reviews and ratings to attract users to click and watch.

JD.com: After users log in, a window will pop up to display promotions and new product recommendations. The window design is elegant and beautiful, using the brand's iconic red tone, while also providing benefits such as coupons to attract users to click and buy.

Zhihu: After a user logs in, a window will pop up to display the topics that the user is interested in and the recommended questions. The window design is simple and refreshing, using the brand's iconic blue tone, while providing high-quality answers and comments to attract users to participate in the discussion.

The above cases can provide some ideas and references for the creative design of pop-up ads. It should be noted that different brands and products have different audiences and characteristics, so creative design and content production need to be carried out according to actual conditions. At the same time, the ads should be consistent with the brand image, highlight key information, and improve user experience and conversion rate.

How to set up pop-up ads using Yiyingbao?

Log in to your Yiyingbao account and enter the website editing page.

Find the page where you want to display a pop-up window, open the control library-pop-up window, and drag out the pop-up window.

Set the pop-up display position, size and pop-up rules, drag in the pop-up content, and layout.

Save and view the result.

In short, pop-up promotion is an effective online marketing method that can increase brand awareness, conversion rate and user interaction. By properly configuring the options and information of pop-up ads, you can make the advertising effect better and improve the marketing return rate.

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