Low traffic? Poor conversion? Battle "Black Friday net one" these details you pay attention to?

With the approach of overseas shopping carnivals such as "Black Friday Cyber Monday" in 2023, overseas brands have ushered in a golden moment to sprint performance. However, for many foreign trade websites, low traffic and poor conversion have become the main problems they face. In this highly competitive market environment, how to make your website stand out in "Black Friday Cyber Monday" has become a problem that every overseas brand must face.

1. Enrich marketing touchpoints

During the special period of "Black Friday Cyber Monday", marketing touchpoints are the key to attracting consumers' attention and guiding them to purchase. Overseas brands need to use multiple channels and platforms, including social media, email, SMS, advertising, etc., to widely reach potential consumers.

Social media marketing: Using social media platforms such as Facebook, Instagram, and Twitter, overseas brands can publish interesting and attractive content, interact with consumers, and increase brand exposure. By cooperating with influencers and opinion leaders, brand influence can be expanded to attract more target consumers.

Email marketing: By sending customized emails to subscribers, overseas brands can provide personalized promotional information and coupons to attract consumers to click and buy. Email marketing has the advantages of low cost, strong personalization, and high interactivity, and is an effective way to increase clicks.

SMS marketing: With the help of SMS platforms, overseas brands can send instant promotional information and reminders to target consumers, allowing them to make purchases in time during the "Black Friday Cyber Monday" period.

Advertising marketing: Placing advertisements on online advertising platforms in the target market can attract potential consumers in a targeted manner. Through reasonable advertising positioning and bidding strategies, clicks and exposure can be increased.

2. Increase clicks

Increasing clicks is the prerequisite for achieving high conversions. Overseas brands need to attract consumers' attention and increase click-through rates through creative and engaging advertising content.

Optimize ad creatives: Test different ad creatives and images to find the best solution for attracting consumers. Using creative and attractive pictures and videos can increase consumers' desire to click.

Emphasize limited-time promotions: Highlight the deadline and remaining time of the promotion in the ad to stimulate consumers' sense of urgency and increase click-through rate.

Clear call to action: Use clear call to action language such as "Buy Now", "Buy Now", etc. to encourage consumers to click on the ad and purchase the product.

3. Build consumer trust

During the peak shopping period of Black Friday and Cyber Monday, building consumer trust is crucial to achieving high conversions. Overseas brands need to take measures to demonstrate their professionalism and reliability.

Provide detailed product information: Ensure that the website provides accurate and detailed product information, including product specifications, materials, uses, etc., so that consumers can have a comprehensive understanding of the product.

Display user reviews and feedback: Displaying positive user reviews and feedback on your website allows consumers to understand the experiences of other buyers, thereby enhancing their trust in the brand.

Provide safe payment methods: Choose trusted payment platforms and methods to ensure consumer payment security. By providing a safe payment environment, you can increase consumer trust.

Clarify the return and exchange policy: During the "Black Friday Cyber Monday" period, overseas brands need to clarify the return and exchange policy and let consumers know the solution when they encounter problems after purchase. This can increase consumers' trust and improve their purchasing decisions.

4. Achieve high conversion

Achieving high conversion is the goal of every overseas brand during the "Black Friday Cyber Monday" period. The following measures can help improve conversion rates:

Optimize the shopping process: Simplify the shopping process and reduce consumers’ decision-making time. Optimize website navigation and shopping cart experience so that consumers can complete their purchases quickly.

Provide clear purchase prompts: Provide consumers with clear purchase prompts at key moments, such as adding to the shopping cart, checkout, etc. Clear guidance can increase conversion rates.

In general, "Black Friday Cyber Monday" is an important shopping festival for overseas brands. In order to stand out in this highly competitive market environment, it is necessary to pay attention to enriching marketing touchpoints, increasing clicks, building consumer trust, achieving high conversions, strengthening consumer connections and improving retention rates. By deeply understanding the needs of target consumers, optimizing website user experience, formulating reasonable pricing strategies, strengthening social media marketing and providing high-quality after-sales services, your website can gain more traffic and conversion rates during "Black Friday Cyber Monday". In this shopping festival full of opportunities and challenges, overseas brands need to flexibly use various marketing strategies, pay attention to details and continuously improve optimization plans to achieve a sprint in performance and long-term development of the brand.

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