Google traffic, how to turn it into consistent and accurate B2B inquiries?

For B2B companies, the direct goal of pursuing overseas promotion is effective inquiries! How to reduce the "inquiry cost" while still obtaining more and more accurate effective inquiries has become the ultimate goal of corporate investment!

First, let's discuss why growing Google accounts should use value-based bidding. In Google Ads, value-based bidding is an advanced bidding strategy that allows advertisers to set bids based on the estimated conversion value. This strategy is especially important for growing accounts because it can help advertisers allocate advertising budgets more effectively and improve conversion rates and ROI when budgets are limited.

In terms of the reasonable account structure of a growing Google advertising account, an effective account structure should include the following aspects:

Clear advertising goals: First, you need to clearly define the goals of your advertising, such as increasing brand awareness, acquiring new customers, promoting new products, etc. This will help set clear goals and metrics for each campaign.

Audience segmentation: Segment the audience according to their characteristics and needs. This helps develop more targeted advertising strategies and creatives for each audience segment.

Optimize campaign structure: Dividing campaigns by theme, target audience, geographic location, etc. can help you better manage and optimize advertising.

Refined ad group settings: Under each campaign, you can set up more refined ad groups based on the specific characteristics of your products or services. This will help you develop more specific keywords and creatives for each ad group.

Next, let's discuss how Smart Bidding combined with Broad Match can help improve results. In Google Ads, Smart Bidding is an automated bidding strategy that automatically adjusts bids to maximize conversion value based on advertisers' budgets, competition, audiences, and other factors. Broad Match is a keyword matching type that allows ads to be displayed in searches that contain keywords, even if the search terms do not exactly match the keywords.

Here are a few things to keep in mind when using Smart Bidding with Broad Match:

Choose the right keywords: Choose keywords that are relevant to your business and make sure they have enough exposure in broad match.

Set a reasonable budget: Set a reasonable budget for each campaign based on business needs and budget constraints. Smart Bidding can automatically adjust bids based on budget conditions to maximize conversion value.

Optimize ad creatives: Make sure your ad creatives capture the attention of your target audience and guide them toward conversions.

Continuous optimization and improvement: Regularly check the advertising performance and continuously optimize the settings such as keywords, budgets and creatives based on data feedback to improve conversion rate and ROI.

Finally, in order to turn Google traffic into continuous and accurate inquiries, you need to pay attention to the following aspects:

Improve ad quality: Optimize elements such as ad content, keyword matching, and landing pages to improve the quality score of your ads. This will help reduce click costs and increase the frequency of ad display.

Set clear goals and metrics: Set clear goals and metrics for each campaign, such as click-through rate, conversion rate, etc. This will help you measure the effectiveness of your ads and make adjustments accordingly.

Refined audience targeting: Segment the audience according to their characteristics and needs, and develop more targeted advertising strategies and creatives for each segment. This will help improve the accuracy and conversion rate of advertising.

Optimize the landing page experience: Make sure the landing page is consistent with the ad content and provides high-quality product or service information. A good landing page experience will help increase conversion rates and enquiry quality.

Regular analysis and optimization: Regularly check advertising data and analysis results, and make corresponding optimizations and adjustments based on feedback. This helps improve advertising effectiveness and inquiry quality.

Proper use of the tools provided by Google Ads: Google Ads provides many useful tools and features, such as remarketing, custom audiences, etc. Proper use of these tools can help you better understand audience needs and increase conversion rates.

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