Building the perfect standalone site: a must-have checklist for going live (above)

In the process of building an independent website, optimizing some unknown details can make your independent website stand out, attract more customers and improve the shopping experience. The competition for independent websites is becoming increasingly fierce. In order to ensure that your website can stand out from many competitors, this article has compiled a detailed checklist covering multiple key aspects from visual design, page loading speed to SEO optimization, independent website content and usability, independent website security and maintenance. By following the suggestions in this checklist, you can optimize your independent website, improve conversion rates and customer satisfaction, and thus gain more business opportunities.

1. Visual Design and Layout

Brand consistency: Ensure that the website’s visual style, color matching, font selection, etc. are consistent with the brand image and positioning.

Page layout: Check whether the page layout is clear, concise, and in line with user browsing habits.

Image quality: Make sure the images you use are clear and have no watermarks. If you need to use high-quality original images, consider working with a photographer.

Video content: If there is video content, make sure the video is clear, stable, and relevant to the website topic.

Color matching: The color matching should be harmonious and eye-catching so that users can feel the brand characteristics when they browse for the first time.

Font selection: The font should be clear and easy to read, matching the brand image and content style.

Responsive design: ensuring your website displays and functions well on different devices and screen sizes.

2. Page Loading Speed

Optimize image size: Make sure the image size is moderate to avoid images that are too large or too small and affect loading speed.

Compress code: Reduce page size and increase loading speed by compressing code.

Use CDN acceleration: Use CDN to speed up the transmission of website content.

Optimize plug-ins and third-party tools: Check and optimize the use of plug-ins and third-party tools to avoid affecting page loading speed.

Page preloading: Improve the user experience when visiting the website through page preloading technology.

3. SEO Optimization

SEO optimization is a technique to improve the ranking and access rate of a website in search engine natural searches. It is based on the principles of search engines and improves the visibility and ranking of a website in search engines by optimizing the website's content, structure, links and other elements. The following are the main methods and means of SEO optimization:

Keyword optimization: Keywords are the search engine's ranking evaluation criteria for web page content. Therefore, if you can add appropriate keywords to the web page and use these keywords to explain the meaning, concept or structure of the web page content, it will help increase the traffic of the web page.

Title optimization: Title optimization is also called product description optimization, which means adjusting the relationship between the title of a web page and other factors to achieve the best effect. The title should be short, clear, attractive, and accurately describe the content of the web page.

Link optimization: Link optimization includes external link optimization and internal link optimization. External link optimization refers to using the website's link information to increase the website's weight; while internal link optimization is to group related pages into one page to ensure that the page is included and can get a better display rate.

Website content optimization: properly incorporate keywords into website content to increase the relevance of content and keywords. This includes including keywords in text, images, videos and other media, and using appropriate keywords to describe the content of the web page.

Website structure optimization: Optimize the structure and layout of the website to make it easier for search engines to understand and index. This includes rationally planning the URL structure of the website, setting appropriate meta tags and meta descriptions, ensuring the readability and ease of use of the website, and optimizing the navigation structure of the website.

Friendly link building: Establish friendly links with other high-quality websites to recommend and transfer weight to each other. When establishing friendly links, pay attention to choosing high-quality websites that are related to your own website, and avoid establishing friendly links with bad or low-quality websites.

4. Independent Station Content and Availability

Content strategy: Develop a content strategy that aligns with your brand and target audience, including topics, style, and publishing schedule.

Content quality: Ensure that the content is high-quality and valuable to attract and retain users.

User feedback: Collect user feedback through questionnaires, comments, etc., and continuously optimize website content and functions.

Multi-language support: If necessary, corresponding language versions can be provided for users of different languages to improve the global competitiveness of the website.

Personalized experience: Improve user experience and conversion rate through personalized recommendations, user behavior analysis and other technologies.

Security: Ensure website content and data security to prevent hacker attacks and data leaks.

Website structure planning: Plan the website structure reasonably to make it clear, understandable and easy to navigate.

Page response speed: Ensure that the page responds quickly to avoid users waiting for a long time.

5. Independent Station Security and Maintenance

Security measures: Ensure that the website has adequate security measures, such as preventing DDoS attacks, using secure servers and encryption technology, etc.

Backup data: Back up website data regularly to prevent data loss or tampering.

Update software: Regularly update the software and plugins used by your website to fix security vulnerabilities and improve performance.

Clean logs: Clean server logs regularly to protect user privacy and website security.

Monitor website performance: Use website performance monitoring tools to monitor the website's operating status and performance in real time.

Prevent malicious code injection: Ensure website code security and prevent malicious code injection attacks.

Privacy protection: Comply with relevant laws and regulations to protect user privacy and data security.

Back up website content: Back up website content regularly to prevent data loss caused by website failure or attack.

Regular maintenance: Regularly maintain and optimize the website to improve its performance and security.

Third-party security audits: Conduct third-party security audits regularly to identify and resolve potential security risks.

By following the key aspects in the above checklist, you can effectively increase the conversion rate of your independent website and ensure its security and stability. In the process of building a perfect independent website, these considerations will bring long-term benefits to your website.

The picture resources are from the Internet. If there is any infringement, please contact 400-655-2477