GP Bullhound released a new report "Technology Predictions 2023", predicting the technology trends in 2023:

Prediction 1: Natural language processing is a watershed in business strategy

NLP is structuring the unstructured human mind.

Those that adopt quickly will gain a critical competitive advantage, and we expect to see high investments in a market that is enjoying a CAGR of approximately 30%.

Prediction 2: TikTok will be the next king of social media advertising

One of the most used apps in the world, with 1 billion users and growing, representing approximately 20% of internet users, TikTok is changing the landscape for brands and creators.

Despite recently lowering its 2022 ad revenue forecast to $10 billion from a previous $12 billion, TikTok is still poised to take significant market share from established social media players like Facebook and YouTube, but U.S. regulation is looming.

Prediction 3: Interactivity and channel choice are advertising game changers

Advertisers have had to quickly adapt to ad blockers, “ad blindness,” and dwindling consumer attention spans.

CTV brings it all together for marketers.

Prediction 4: Energy-saving applications and next-generation batteries will power the technology race

The ongoing energy crisis will stimulate consumer demand for home energy-saving systems.

Demand for electric vehicles is expected to drive solid-state batteries to become the new benchmark for premium energy storage, eventually replacing lithium-ion batteries.

Prediction 5: Cybersecurity tipping point and broken circle of trust

Cybersecurity spending is a long-term growth area.

Smaller suppliers are expected to expand their offerings organically to meet growing demand.

Prediction 6: Talent management shapes the future of the workplace

In a world of remote/hybrid work, the Great Reshuffle, and inflation, employee engagement is critical.

The demand for modern tools that simplify talent attraction, training, engagement, and retention will grow.

Prediction 7: Software drives sustainable development

Climate technology investments accounted for more than a quarter of venture capital in 2022.

From 2023, technologies that adopt environmentally friendly practices to improve sustainability and companies with resource-efficient supply chain processes will gain attention.

Prediction 8: Robotics is no longer science fiction

Advanced cognitive capabilities will drive the use of robots across all industries.

By 2023, mergers and acquisitions are expected to separate robotics companies that successfully scale from those that are limited to innovation.

Prediction 9: E-commerce will go social

We expect consumers to increasingly replace traditional e-commerce platforms with social media as their preferred touchpoint.

In 2023, livestream shopping will enter the mainstream.

Prediction 10: World domination in the semifinals

Geopolitics plays a crucial role in the semifinals, altering the established balance of power.

The market expects semiconductor equipment spending to fall sharply.