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In the ever-changing digital marketing field, Yandex, as the mainstream search engine in Russia and Eastern Europe, has a direct impact on the overseas market expansion of many companies. However, have you ever been trapped in the dilemma of Yandex promotion, with limited budget, few inquiries and poor quality, as if an invisible wall blocked the road to success? Don't worry, today, we will reveal to you through a real case how to break this shackles and give Yandex promotion a new life.
Not long ago, one of our Yandex accounts encountered a similar dilemma. Although we had set a budget of $450 per week, it was like a drop in the ocean. The actual consumption only reached 1/4 of the budget, that is, $120. This embarrassment of "having money but not being able to spend it" is undoubtedly a huge waste of marketing resources. What's more frustrating is that even with this limited budget, the number of inquiries we received was very small, only 3-4 per week, and the quality was uneven. Most of them just asked for catalogs or simply did not respond, which greatly reduced the promotion effect and hit the team morale.
Faced with this dilemma, we did not sit idly by, but acted quickly and made comprehensive and precise adjustments to the account.
First, optimize the delivery network. We deeply understand that although a wide range of display networks can bring a certain amount of exposure, it is often accompanied by a large amount of low-quality traffic. Therefore, we decisively removed the display network and focused our delivery on the search network to ensure that every penny of the budget can accurately reach potential customers.
Secondly, intelligently control traffic. In order to avoid ineffective consumption of budget, we chose to intelligently control traffic based on budget according to the actual situation of the account. This adjustment not only makes the budget more reasonably allocated, but also ensures the effective circulation of funds, so that every investment can generate real returns.
After this series of precise and powerful adjustments, the account seemed to be injected with new vitality. The consumption situation has undergone earth-shaking changes, from the previous "having money but not being able to spend it" to the current "budget being fully utilized". Funds began to circulate efficiently, and the weekly consumption budget reached 4/5, achieving a qualitative leap.
What is even more gratifying is that the number of inquiries has doubled, and it is no longer the deserted situation before. More importantly, the quality of inquiries has also changed dramatically. They are no longer those who ask for catalogs or perfunctory inquiries, but high-quality customers who really have the intention of cooperation. These changes have not only greatly improved our work efficiency, but also brought tangible orders and performance growth to the company.
If you have encountered similar difficulties in Yandex promotion, don't be discouraged. We know that each account is unique and requires a tailor-made solution. We have a professional team that can accurately identify the problems of the account with rich promotion experience and keen market insight, and propose practical adjustment plans.
Whether you are worried about not being able to spend your budget or having few inquiries and poor quality, we can provide you with a full range of solutions. From account optimization, keyword selection to delivery strategy formulation, we can provide you with professional guidance and support to make your Yandex promotion journey smooth.
It is worth mentioning that for companies that want to further expand into the Russian market, Russian website building is undoubtedly a powerful boost. By building a marketing website in Russian, you can not only reach a wider range of potential customers, but also enhance your brand image and international competitiveness. We provide professional multilingual website building services, including one-stop solutions such as website design, content translation, and SEO optimization, to help you easily overcome language barriers and seamlessly connect to the global market.
There is no smooth road on the road of digital marketing, only constant challenges and breakthroughs. Although Yandex promotion is full of challenges, as long as we work together, there is no difficulty that cannot be overcome. If you are worried about Yandex promotion, you may wish to consult us and let us help you expand your overseas market! Let us use our expertise and wisdom to write a new chapter in digital marketing together!
If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!
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