8 Ecommerce Website Design Trends That Will Attract Your Customers in 2020 (below)

5. Personal Product Description and Quiz

Like many other industries, e-commerce website design trends 2020 are moving toward personalization and a more human approach to solving customer problems. For decades, the more rigid format of “rigid promotional description + bullet points” has been the cornerstone of product pages in website construction, but nowadays, online stores are choosing something less mechanized.

Learn how CBD supplier Feals (above) embraced skeptical first-time cannabis buyers with a gentle approach, articulated benefits in a fresh way, and addressed common concerns, all through creative product page design and a sensitive tone of voice in the copy.

You can add more human touches to your product descriptions with usage tips, testimonials, and even product suggestion quizzes like Fur (below). All of these new, compelling ways to list product features are huge steps forward for personalization on your eCommerce site.

6. Shoppable social media posts

As we mentioned in our 2020 digital marketing trends, social media platforms make it easy to sell products directly through posts. The golden rule of UX is to give your customers as little work as possible, so allowing them to complete a transaction without leaving their favorite social media site is a quick way to increase sales.

The benefits of selling directly on platforms like Instagram and Snapchat are clear: these visual mediums are perfectly set up for online shopping. The social media channels themselves are beginning to realize this, too, and they’re implementing newer features to accommodate e-commerce stores.

Another rising trend is to promote these posts on your website. The example in the image above “previews” a shoppable Instagram feed on their website. While shoppable social media posts increase sales from followers, advertising these posts on your website also encourages loyal customers to follow you on social media.

7. Smarter AI Chatbots

Chatbots are not new. We mentioned their incredible development in our 2019 web design trends . So why are we mentioning them again now? Because chatbots in 2020 are so advanced that their predecessors from a few years ago were barely recognizable.

When it comes to e-commerce, what has previously held chatbots back is technology. AI is a lot harder than you’d think from a sci-fi movie. But in 2020 and beyond, chatbots will be more capable of doing what they’re supposed to do — in this case, helping human shoppers make purchasing decisions.

The benefits of chatbots remain the same: virtual, inexpensive sales assistants available 24/7 to provide some of the physical convenience of online shopping. What’s new is the effect. If you were worried about clumsy and antisocial chatbots irritating your customers, those days are gone. Now you can even connect them to your social media messages, like Bombom below .

To get the most out of chatbots, read our detailed guide on how to use chatbots in your digital marketing strategy.

8. Interactive Product Visuals

Advanced interactive visual design like virtual reality (VR), augmented reality (AR), and 3D imaging are more accessible than ever before, even for small and medium-sized businesses. Just like motion design, this technology can help shoppers better understand what to expect from their products. A better shopping experience can lead to more sales and repeat business.

This technology works well for fashion accessories like sunglasses, but it’s also particularly useful for furniture or home decor. However, AR, VR, and 3D imaging could actually help products by giving shoppers more control over viewing options (even luggage like Rimowa).

Online stores have improved their technological lead here, but we are sure that this trend will continue to grow exponentially in the future. The time will soon come when interactive visuals become the new norm, so it is best to implement it now while it is still considered impressive and futuristic.