How can domestic travel agencies acquire customers through Google? What are the operational steps?

Release Date:2025-05-02

Domestic travel agencies can take the following four steps to attract customers through Google Ads:

1. Precise ad placement: Use Google Ads keyword planner to filter high-traffic long-tail keywords such as "May Day Beijing tour packages," target specific cities with geo-targeting, highlight seasonal promotions in ad copy (e.g., "Summer Family Special Offers"), and add extensions like phone numbers and links to boost CTR.

2. Google Maps client acquisition: Search for location-based keywords like "hotels near the Forbidden City" on Google Maps to obtain business names, addresses, and contact details. Coordinate with platform managers on LinkedIn to push customized travel solutions.

3. Advanced search filtering: Use search operators like "destination + travel strategy -B2B -platform name" to exclude irrelevant results, or "site:.cn company suffix" to locate domestic partners—quickly identifying potential hotel and transportation resources.

4. Retargeting high-intent clients: Serve personalized ads (e.g., "Limited-Time Discount Reminder") to users who viewed packages but didn’t book, supplemented by email follow-ups to improve conversion rates.

Additionally, create multiple standalone sites for matrix marketing to cover niche markets and expand traffic channels.

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