Must-Know! South America Facebook Car Ads Pitfall Avoidance Guide (Part 2)

Release Date:2025-03-20

Hello, friends. In this episode, we continue our discussion on Facebook truck ads targeting the South American market, highlighting key considerations and solutions.

Fourth, precise audience targeting

Truck procurement decisions in South America involve complex chains, including fleet managers, logistics company owners, mechanics, and multiple stakeholders.

Leverage Facebook's custom audience feature to target professionals with tags like "logistics transport" and "freight management," combined with interest keywords such as "truck maintenance" and "long-haul transport solutions."

Fifth, cultural sensitivity and visual symbol avoidance

Some South American countries have specific taboos regarding colors and symbols. For example, purple symbolizes nobility in China but represents mourning in Brazil.

When designing ad creatives, avoid sensitive color schemes—opt for high-contrast blues or oranges. Also, steer clear of religious/political symbols, focusing on universal industrial elements.

Sixth, phased ad delivery and budget strategy

With vast timezone differences in South America, ads must align with user activity peaks. For business audiences, prioritize delivery during 9:00-12:00 and 19:00-22:00.

Seventh, after-sales support and trust-building

South American clients value after-sales service, especially for cross-border maintenance. Highlight "localized service teams" and display regional service network maps in ads.

Invite Brazilian/Argentine clients to share vehicle usage experiences and after-sales case studies to enhance credibility.

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