Must-know! Essential guide to avoid pitfalls when running Facebook car ads in South America (Part 1)

Release Date:2025-03-20

Hello, friends. Today let's discuss targeting South America with Facebook truck advertisements — what key factors should be considered and how to address them?

As widely recognized, South America represents a vital market for truck exports, with China's projected truck market share expected to reach approximately 20% by 2025, demonstrating steady growth. So what should we focus on when launching ads in this region?

First: Multilingual and localized messaging

South America has diverse linguistic landscapes — Portuguese dominates in Brazil, while Spanish prevails elsewhere.

For different countries, advertisements must be adapted with appropriate linguistic and cultural relevance. Brazil emphasizes "efficient logistics," whereas Argentina prioritizes "long-haul durability."

Second: Contextually relevant visual content

South American users prefer emotionally resonant, intuitive content over purely technical specifications, which may lead to customer attrition.

When producing ads, showcase trucks operating in iconic environments like the Amazon rainforest or Andes mountains to emphasize performance and cargo capacity.

Third: Compliance with advertising regulations

South American countries rigorously monitor ad content. Avoid hyperbolic claims (e.g., "most fuel-efficient" or "zero breakdowns") and intellectual property infringements.

Use data-backed statements (e.g., "15% lower fuel consumption") instead of absolute terms, and ensure all materials are properly authorized.

What else should we consider for Facebook truck ads in South America? Stay tuned for our next discussion.

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