Is AI search gaining momentum? Can Google still maintain its dominance?

I. AI Search: The New Era Search Butler

In a quiet corner, Jeeves, the once-revered web butler, sips tea while welcoming the dawn of the AI revolution. Once clad in a tailcoat yet struggling to answer every query, he now smiles as AI chatbots effortlessly respond—a witness to technological evolution. Meanwhile, Google, the former search titan, might be worrying about its "rice bowl" being threatened.

Last month, I decisively abandoned Google Search and embraced AI's embrace. The search bars on my iPhone and laptop have been quietly overtaken by OpenAI's ChatGPT. Every question now receives clear, humanized responses. I've tried them all—Perplexity, Anthropic's Claude, even Google's own Gemini. These AI chatbots act like personal search assistants, accessing the web in real-time to generate answers with cited external links.

In foreign trade marketing, precise and efficient information retrieval is crucial. AI search provides外贸professionals with smarter, more convenient solutions—whether finding target clients, analyzing market trends, or researching competitors. It delivers faster, more accurate results to help seize market opportunities.

II. AI Search: Advantages Redefining Tradition

Despite Google's 90% global search dominance, its process has become cluttered with sponsored links and clickbait. AI chatbots, however, streamline searching into a clear, efficient experience.

I've used AI search for diverse needs—shopping, background checks, recipes, tutorials—always receiving satisfactory answers. When asking which 3D printer suits a 7-year-old, ChatGPT, Claude, and Perplexity provided detailed recommendations with product images and links. In contrast, Google's free Gemini 2.0 Flash paled in comparison.

For外贸professionals, AI search excels in supplier sourcing, price analysis, and market trend forecasting. Multilingual websites further help overcome language barriers for seamless global communication. Combining AI search with multilingual sites enables精准client targeting and enhanced marketing ROI.

III. Google Search: Diminished Yet Still Relevant

Despite AI's rise, Google retains irreplaceable strengths—remaining the fastest way to find known webpages, whether an actor's IMDb profile, a colleague's LinkedIn, or a vaguely remembered news article.

Google also outperforms AI in map accuracy, business addresses, and operating hours—critical for外贸professionals needing location verification or offline transactions.

IV. Choosing Search Methods: Wisdom Lies in Context

I maintain reservations about both methods. While AI offers convenience, its web-crawling approach may obscure original sources. Google, despite clutter, remains unmatched for linking to known pages and providing accurate maps/addresses.

外贸professionals should choose based on needs: AI excels for comprehensive, accurate information; Google for connecting to known pages or obtaining location data.

Combining multilingual websites with AI search creates broader market opportunities—前者enables global reach,后者provides精准data support. Together, they empower外贸expansion.

The AI era demands search evolution. While Google once dominated, AI presents unprecedented challenges.外贸professionals must choose methods contextually—with multilingual websites and AI search jointly enabling精准global expansion. Let's embrace this new chapter together!

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