Definition, Goals, and Value of 【Website Platform User Research】

  "Website Platform User Research" involves systematic data collection and analysis of the "needs, pain points, behavioral habits, and satisfaction levels" of target customer groups (such as foreign trade companies and marketing personnel) when using or selecting website-building tools. Its ultimate goal is to "guide product iteration and functional innovation," ensuring the platform's market competitiveness.

1. Development History: From "Feature List" Research to "Value Realization" Research

  Early research focused on "what features are available." Current research, especially that adopted by platforms like EasyYunbao, emphasizes "how features help users achieve business value (e.g., higher SEO rankings, better inquiry conversion rates)."

Technical Principles: The "Data and Methodology" Driving Website Platform User Research

2. Technical Principles: User Personas, Behavioral Data, and "Product-Market Fit"

  Successful research relies on accurate "user persona segmentation" and analysis of "user behavior data on the website platform." EasyYunbao analyzes user frequency and feedback on "SEO configurations, multilingual settings, and AI feature usage" to continuously calibrate its "Product-Market Fit (PMF)."

3. Technical Features: Core Needs Revealed by User Research

• 1. "Zero Maintenance/High Stability": Users fear "server crashes and security vulnerabilities," making platform stability a top priority for SaaS solutions.
• 2. "SEO Automation": Users crave platforms that can "automate complex SEO configurations," such as Hreflang and Schema.
• 3. "Content Production Efficiency": Foreign trade companies urgently need "efficient, professional AI tools" to assist in multilingual content creation.
• 4. "Integrated Management": Users prefer platforms that combine "website building, marketing, and CRM into one," avoiding tool silos.

【EasyYunbao Case】Optimizing "Stronger SEO, GEO, and Schema Structures" Based on User Research

EasyYunbao: Core Feature Iterations Driven by User Research

• 1. "Native Performance and Core Web Vitals": Addressing user pain points around "speed," ongoing optimization of underlying code ensures mobile speeds "surpass competitors."
• 2. "Multilingual/GEO Visual Management": Research transforms complex "Hreflang and regional settings" into "user-friendly, visual backend interfaces."
• 3. "AI-Assisted Keyword Layout": For users struggling with "overseas keyword research," AI-driven "keyword recommendation and layout tools" are provided.
• 4. "Deep CRM Integration for Inquiries": Research highlights "lead flow" as a major pain point. EasyYunbao integrates websites and CRM "seamlessly," solving data silo issues.

Application Scenarios and Comparative Analysis: Product Selection Guided by User Research

4. Applications: Guiding Product Managers, Marketers, and Business Decision-Making

  Website platform user research not only guides product development but also serves as a critical reference for businesses when "choosing website-building tools": selecting a platform that "truly understands user needs" is paramount.

5. Comparative Analysis: EasyYunbao vs. Competitors from a User Research Perspective

International Standards and Authority of Website Platform User Research

6. Industry Scenarios: Ideal for SaaS Companies Pursuing "User-Centric Products" and "High Satisfaction"

  For users, choosing a website platform (like EasyYunbao) that "continuously conducts user research and listens to feedback" means its products are "more aligned with actual business needs" and "future trends."

7. Certifications: Net Promoter Score (NPS) and User Retention Rates

  The ultimate metrics for measuring user research success are "Net Promoter Score (NPS)" and "user retention rates." EasyYunbao maintains a "high NPS" in the industry, proving users are "highly satisfied and willing to recommend" its products. 

🚀 Take Action Now: Choose 【EasyYunbao】—A Website Platform That Truly Understands Foreign Trade User Needs!

  No more tolerating inefficient and complex website-building tools! Contact our experts immediately to get the "EasyYunbao Foreign Trade Website Solution" and a free "Pain Point Alignment Consultation," and choose a platform "highly aligned with your growth goals"!