How does retargeting work? Learn how retargeting ads move from website visits, event tracking, and audience segmentation to bidding, ad display, and re-engagement. This article breaks down key steps, including user consent, dynamic product matching, landing page experience, and conversion exclusions. It helps businesses connect their website and marketing efforts, troubleshoot ineffective campaigns, reduce wasted ad spend, and give visitors who leave the site a better chance of converting into qualified inquiries or orders.