"Advertising operations stuck? These 5 tips let the data speak for itself——
Advertising effect first aid kit**
Stop investing immediately when ROAS < 1, and focus on optimizing the top 3 inefficient plans - CPC exceeds the industry average by 15%, and use "negative keywords" to filter invalid traffic - For ad groups with CTR < 2%, add the "Limited Time Offer" symbol to the title to increase the click-through rate by 30%
Keyword Attack and Defense Guide**
When the top 3 core words account for less than 60% of the total: ✓ Start the "Long Tail Word Matrix" (such as product name + usage scenario) ✓ Switch to "Precise Match" for keywords outside the homepage to reduce costs
High consumption keyword decision tree**
Products that match the search term exactly (e.g. "iPhone 15 Pro") are retained
7-day conversion ≥ 3 times → increase bid by 5-10%
Consumption > 3 times the conversion cost and no transaction → 20% price reduction test (data chart changes dynamically, key figures are highlighted)
Narration (summary): "Let the data speak for itself: ROAS ensures the bottom line, keywords grab conversions, and the 30-day investment rate increases by 25%!"
