Easy Marketing Cloud Intelligent Website Marketing System Platform!

Guo An'an (Capital University of Economics and Business, Beijing 100007) Abstract: Against the backdrop of digital transformation, enterprise business management faces new opportunities and unprecedented challenges. This paper first provides an overview of digital transformation and explores its positive impact on enterprise business management from three perspectives: management model innovation, decision support system upgrades, and human resource management optimization. Secondly, it analyzes the challenges in enterprise business management under digital transformation, including lagging infrastructure development, prominent data security and privacy protection issues, weak digital transformation awareness, lack of innovative collaboration spirit, intensified market competition, and diversified consumer demands and preferences. Finally, it proposes targeted strategies such as improving infrastructure construction, strengthening data security and privacy protection, enhancing digital transformation awareness, fostering an innovative and collaborative cultural atmosphere, improving market competitiveness, and meeting diverse consumer needs. This paper aims to provide reference for enterprises to better conduct business management and achieve high-quality development in the context of digital transformation. Keywords: digital transformation; enterprise; business management