Ad copy too single? Use a combination of these 3 clips to instantly enrich it 10 times!

When running Google Ads, do you often encounter this situation? Want to add some promotional copy but don't want to modify the original ad content? That's when you should use these three assets we're discussing today:

First, Headline Asset. You can prepare multiple headlines in advance and upload them at the ad series level without changing the ad itself. For example, during a Double 11 promotion, you could create a new headline like "Limited-time 50% off, free shipping sitewide" and add it for automatic rotation.

Second, Description Asset. Similar to headlines, these appear in the description area below the ad to supplement promotional details and product advantages. Combined with headlines, they make your ad content richer.

Third, Structured Snippet. This is a fixed-format asset with a "label + value" structure, such as: Services: Technical support, free returns, 24/7 customer service; Types: Business travel, family vacations, in-depth tours. These assets can't include links but are perfect for quickly listing product features or service offerings—simple, direct, and highly persuasive!

Using these three assets in combination can make your ads "clearer in messaging, richer in content, and more natural in conversion."

In our next installment, we'll cover an incredibly useful yet easy-to-implement feature: Callout Assets—don't miss it!