Beyond shopping, short video content will continue to thrive. Young people's passion for short videos is simply unstoppable! With the widespread adoption of 5G technology and continuous improvements in video editing tools, short video content is becoming more creative and interactive. Brands should encourage user participation in activities and create brand-related content. This not only boosts user engagement but also enhances interaction between brands and consumers. Additionally, the deep integration of artificial intelligence and machine learning will transform our social media experience. AI can not only help brands produce high-quality content but also provide personalized recommendations for users. In the future, virtual influencers and virtual hosts will become increasingly prevalent. They not only appear lifelike but also help businesses reduce costs and increase efficiency. Of course, data privacy and compliance are issues we cannot overlook. With stricter global privacy regulations, users are paying more attention to data privacy. Social media platforms must strengthen data protection to reassure users. Meanwhile, new social platforms are emerging, and localized services are deepening. Brands must stay ahead of trends, choose suitable platforms for precise positioning, and win user favor. Don't forget, augmented reality and virtual reality technologies will also be widely applied, promising more immersive brand experiences.