At 2 a.m., the client messaged me: another deal closed.
I couldn’t sleep at all. Today I have to share a real case with you.
The client is in construction machinery foreign trade. They came to us in 9月 last year, saying they were spending 20,000 a month and getting nothing but junk inquiries.
We only did 4 things:
First, we customized an independent official website based on buyers’ needs.
Second, we used search ads and targeted only precise keywords.
Third, we remarketed to people who had viewed but not placed an order.
Fourth, through LinkedIn and Facebook, we proactively pushed information to overseas buyers.
In 3 months, average monthly inquiries increased from 7 to 107. One U.S. client finally sent an inquiry after seeing the 5th remarketing touchpoint.
I’m not saying how amazing I am. Rather: paid ads + social media + official website, three legs to walk on, really is stable.
Relying on just one platform will get you choked sooner or later. Today the client said they’ve increased the budget. Now inquiries come in every day in the backend even while lying down, and the sales team can hardly keep up.
Comment your “industry + product”, for example: excavator parts, pet supplies, and I’ll tell you directly whether this approach can work for you or not, free of charge, just a pure exchange.
Related Articles
Related Products