What is the customer acquisition logic of Google Search Ads?

Do you know how Google Ads helps you acquire customers?

It's not about "whoever pays the most ranks first," but rather a system that emphasizes precise matching and user experience!

The core logic of Google Search Ads is:

Keyword triggering + Bid ranking + Ad relevance + Landing page experience.

For example, when a customer searches for "carbon steel plate supplier" on Google,

the system will display the most relevant ads based on the keywords set by the advertiser.

But can the ad be displayed? What's its ranking? It depends on the Ad Rank score:

Ad Rank = Bid × Quality Score

And the Quality Score is determined by three core metrics:

✅ Ad relevance: Does your ad content match the keywords?

✅ Expected CTR: Will customers click after seeing it?

✅ Landing page experience: Is the website fast? Is the information clear? Can it drive conversions?

Only when customers click your ad, enter your product page, and see detailed materials and pricing guidance, will they potentially leave inquiries or place orders.

So, Google Ads isn't just about spending money—it's about strategy, experience, and content!

Want your ads to avoid wasted spending and generate real inquiries? Understanding this logic is the first step.