TikTok ads not working? 80% of the time, the audience wasn't chosen correctly!

Attention marketers! Spending on TikTok ads but getting dismal view counts? You're likely targeting the wrong audience! Today we'll teach you three steps to pinpoint your ideal users!

Step 1: Clearly define your target demographic. Just like a bubble tea shop needs to know if customers prefer sweet or refreshing flavors, you must identify age, gender, location, and interests before advertising. Review existing customer data or use TikTok's native Audience Insights tool!

Step 2: Master TikTok's ad targeting features. Basic targeting is like zoning your ads - sell down jackets in cold regions, target young women for cosmetics. Interest targeting is sharper - fitness brands can directly reach users who follow workout influencers. Custom audiences even let you "recall" existing followers for remarketing!

Remember: Don't rush to launch after selecting audiences! The platform estimates reach - broaden criteria if numbers are low, refine if too broad. Next time we'll teach real-time optimization using performance data to maximize every ad dollar!