Facebook advertising optimization, the secret of outdoor fitness equipment company's B2B inquiry volume increased by 7 times

Release Date:2025-01-17

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Dear business owners working hard in the overseas market, today I will share with you an amazing Facebook advertising optimization case. The protagonist is a company that makes outdoor fitness equipment. At first, this company spent a lot of money on Facebook, but the effect was not satisfactory. There was no planning for advertising, and the conversion rate was as low as 0.8%. There were very few effective inquiries received each month, only about 20. Moreover, most of these inquiries came from individual consumers, and there was not much demand for bulk purchases of products, which was seriously inconsistent with the B2B market direction that the company was focusing on, and the input-output ratio was pitifully low. After our team intervened, we quickly developed a comprehensive optimization plan for it. First, re-sort out the keyword strategy. Abandoning overly broad and general words, focusing on precise words closely related to commercial gym procurement, bulk customization of outdoor fitness facilities, etc., such as "bulk purchase of commercial outdoor fitness equipment" and "professional gym outdoor equipment supplier", greatly improved the accuracy of search traffic.

Secondly, the advertising materials were redesigned. Instead of simply listing product images, a series of professional videos were shot to show the actual installation of the products in various outdoor fitness venues and large commercial gyms, highlighting the durability, safety, and convenient installation and maintenance features of the products. At the same time, the advertising copy emphasized the company's customized service capabilities, large-scale production advantages, and industry-leading quality assurance policies.

Secondly, we targeted the audience accurately. We used Facebook's powerful tools to accurately identify potential B2B customer groups such as gym operators, real estate developers, and municipal construction departments, and targeted advertising according to the needs of different regions. After two months of optimization and adjustment, the effect was immediate. The conversion rate jumped to 4%, and the number of effective inquiries per month reached more than 150, of which B2B customer inquiries accounted for more than 80%. The input-output ratio increased from the original 1:2 to 1:5.

If you are also worried about the effectiveness of Facebook advertising, don't hesitate! Our professional team has rich experience and can tailor an exclusive optimization plan for you to maximize the value of your advertising investment. Contact us now and start a brilliant chapter in the overseas market together!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!