AllFB advertisers, take note！Recently, a large number of BMs have been collectively “wiped out”, and overnight more than a dozen BMs were reduced to just a few surviving ones, with some even becoming invalid right after the pixel was bound. Many people got hit despite doing zero operations throughout the process, and this is definitely not a routine account suspension！

First, let me help everyone rule out3 common misconceptions that are easiest to fall into, so don’t waste your effort for nothing：First, it’s not an IP issue. Under the same IP, some BMs survive while others are disabled, so changing the IP is useless；Second, it’s not that the pixel itself violates the rules. The pixel is only being implicated, and the core issue is not with it；Third, it’s not due to overly frequent operations. Even with no operations at all throughout the process, a BM can still be banned。

In fact, the core of this round of risk control is thatMeta has upgraded its review logic——instead of evaluating a single BM independently, it now packages all BMs, Pages, and pixels under the same device, the same login environment, and the same operation trail into one “asset cluster” for unified assessment。Once this cluster is flagged as high risk, it will be cleared out in batches, which is why your BMs keep going down one after another。

Many people are wondering why the pixel dies as soon as it is bound？Why can ads still be switched on and off？The answers to these questions, as well as the current most dangerous3 actions that you absolutely must not take, will all be covered in tomorrow’s next post. Follow me, and I’ll teach you how to protect your last surviving BM and stop taking losses for nothing！