Suspend Google Promotion for Chinese New Year? Are you willing to miss this wave of overseas traffic dividend?

Release Date:2025-01-24

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1. The Spring Festival traffic dividend: Seize the competition "vacuum period"

As the Spring Festival approaches, most domestic companies have entered holiday mode, and the pace of promotion has slowed down accordingly. However, for foreign trade companies, this is an opportunity period that cannot be ignored. At such a time when domestic companies are generally "silent", the demand of overseas markets has not stopped. People are still searching for the products and services they need online, and your advertisements may appear more prominently in front of target customers during this "vacuum period" with relatively less competition.

Imagine that when most competitors have stopped promoting, but your ads are still showing, how much scarce traffic resources will this bring to you? This kind of traffic bonus is not easy to obtain at ordinary times. More importantly, as competition decreases, the cost per click will also decrease, which means you can get more exposure and clicks with less cost. Such an input-output ratio is undoubtedly very attractive.

Therefore, for foreign trade companies, not only should they not suspend Google promotion during the Spring Festival, but they should increase their efforts and make full use of this rare period of traffic dividends.

2. Customer Decision Cycle: Seize the Best Marketing Opportunity

During the Spring Festival, people tend to have more free time to browse information and think about purchasing plans. This is undoubtedly a great marketing opportunity for foreign trade companies. Potential customers may study your products more deeply at this time, compare the differences between different brands, and make the final purchase decision.

If you pause your promotion at this time, you may miss the best time to connect with these potential customers. They may turn to other competitors because they cannot get your product information in time. Once they make a purchase decision, it will take more effort and time to change their minds.

Therefore, it is very important to maintain the continuity of promotion so that your brand can still maintain its presence in the minds of potential customers during the Spring Festival. In this way, when they make a purchase decision, they will be more likely to think of your brand, thereby increasing your sales opportunities.

3. Brand exposure and continuous “voice”

In addition to seizing traffic dividends and grasping the best marketing opportunities, maintaining Google promotion during the Spring Festival also has an important role, which is continuous brand exposure. In a highly competitive market environment, brand awareness and influence often determine the success or failure of a company. Maintaining the continuity of promotion is one of the effective ways to increase brand awareness and influence.

When competitors choose to be "silent" during the Spring Festival, while your brand is still constantly delivering information to target customers, this contrast effect will undoubtedly make your brand more prominent. In this way, when customers have needs, they will be more likely to think of your brand, thereby increasing your market share.

In addition, continuous brand exposure can also help your brand build a sense of "trust." When customers see your ads many times, they will gradually develop a sense of trust in your brand, which will play a crucial role in their purchasing decisions.

4. Importance of foreign trade marketing and multilingual website construction

When it comes to foreign trade marketing and promotion, we cannot ignore the importance of multilingual website building. An excellent multilingual website can not only make your brand more international, but also allow potential customers with different language backgrounds to easily understand your products and services.

During the Spring Festival, many overseas customers will use this holiday to find new suppliers or partners. If your website is only available in Chinese, you will miss many potential overseas customers. A multilingual website can make it easier for these customers to understand your brand and products, thereby increasing your sales opportunities.

In addition, multilingual website construction can also help you better understand the needs and habits of customers with different language backgrounds. By analyzing the access data of websites in different language versions, you can more accurately grasp the customer needs and trends in different markets, thereby providing more powerful support for your marketing strategy.

V. Conclusion: Work together to achieve great marketing success in the new year

In summary, the Spring Festival is a very important marketing opportunity for foreign trade companies. Seizing traffic dividends, grasping the best marketing opportunities, continuous brand exposure and multi-language website building are all effective ways to improve marketing results.

However, to truly achieve these goals, you need a professional team and rich experience. We have a professional Google promotion team with rich experience in foreign trade marketing and promotion. We can help you seize the golden promotion period of the Spring Festival and maximize the promotion effect.

Therefore, if you want to achieve better marketing results during the Spring Festival, don't hesitate and contact us! Let us work together to create marketing success in the New Year!

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!