Google Operations Interview Notes

Hello everyone, I am Ma Yi, an optimizer at Google. Today, I will show you our team and do a small interview with you about the problems you often encounter.

Part 1 Google Optimizer - Inquiry

Yi: What do you think of the job of Google Optimizer?

Yuan: (smiles slightly) We are digital marketing practitioners who continuously improve the website’s bidding ranking and traffic conversion in search engines through data analysis, strategy adjustment and technology optimization.

Yi: Do you want to share something with our audience friends, the foreign trade people?
Yuan: Mr. Li, can you see it? It’s me, Yuanyuan. I have adjusted the account for you today! There must be an inquiry today!

Part 2 Google Optimizer - Website

Yi: Recently many people have complained that the cost of Google clicks is getting more and more expensive. Do we have any solution to this problem?

Fan: Every time I refresh the data, my heart feels like I’m on a roller coaster. The costs are rising faster than a rocket!

Yi: So exaggerated? There must be some strategy, right?

Fan: There must be a way! Let's start with keywords and dig out more effective long-tail keywords. They have less competition, so you don't have to bid so hard, and you can accurately catch customers with needs, and the conversion rate is also high. In addition, negative keywords should be used well. For example, if you sell high-end electronic products, you can set words like "low price" and "free" as negatives to keep out invalid clicks that just want to take advantage, so that the customer's money is spent wisely.

Yi: Then I hope you can help our clients find the “code to wealth” as soon as possible!

Part 3 Google Optimizer - Website

Yi: What do you think about the issue of website layout affecting promotion effectiveness?

Qian: For some companies, their designers may treat their websites as works of art! Once users enter, finding contact information is like playing an escape room game, which makes them dizzy!

Yi: How do you usually solve this problem?

Qian: We must let customers see our number~We must let customers see the products~Don’t write a short essay about the details~Bosses must remember this!!

Choosing our Google Optimizer team means choosing efficiency, professionalism and reliability!

Let us join hands to overcome difficulties in overseas markets and open up your own business blue ocean!