Google Ads Must Have Material! How to use company name & logo to double the effect?

When running Google Ads, do you often feel that the ads lack "brand appeal"? In fact, many people overlook a fundamental setup—company name and logo assets.

First, the company name: This is your legally registered business name, with a maximum of 25 characters. It sounds simple, but the key point is that this name will appear above your ads, enhancing your brand credibility. Therefore, you must use a name consistent with your domain and official website to avoid user confusion.

Note: Company name assets can only be added at the account level, meaning your entire ad account can only set one, uniformly applied across all ad campaigns.

Next, the logo assets: This is your brand logo, which must be square-shaped, without text, distortion, or blurriness. Once added, it will appear in the circular area on the left or top of the ad, especially prominent on mobile devices.

Although only one logo can be added at the account level, you can switch between different versions in the backend, such as testing dark vs. light logos to see which attracts more clicks.

Many overseas advertisers overlook this step, but it’s actually the most basic "brand trust-building" element.

In the next issue, we’ll cover search ad traffic boosters: sitelink assets and how to design them for higher click-through rates. Remember to follow me!