EYB Mobile Marketing Platform Shines in Asia International Exhibition

On April 16, the Hong Kong Spring Electronics Fair, one of the world's largest and most influential international electronics fairs, ended at the Hong Kong Convention and Exhibition Center. As the most influential electronics fair in Asia, the four-day exhibition attracted more than 3,300 international manufacturers from more than 190 countries and regions.

At this exhibition, the "E-Yingbao Mobile Marketing Platform" made a high-profile appearance and attracted the attention of customers from countries and regions such as Australia, New Zealand, Italy, the United States, India, Japan, South Korea, Hong Kong, Macao and Taiwan. It reached a preliminary strategic cooperation agreement with Hong Kong Fanhai Group and Hong Kong Jinlitong Technology (Holdings) Co., Ltd., and achieved on-site transaction volume of over one million yuan.

It is understood that Yiyingbao is a project supported by the National Science and Technology Innovation Fund. It has created a unique four-in-one mobile marketing strategy that can help companies achieve twice the result with half the effort in mobile marketing: First, it is simple to operate and fully automatically create search engine-friendly mobile web pages. Original visual operation and drag-and-drop design make it easy to DIY personalized HTLM5+CSS3 adaptive mobile websites; mobile SEO technology directly obtains marketing traffic on well-known search engines such as Baidu, 360, Sogou, Google, and Bing. Second, it is a global mainstream social platform, with one-click sharing to increase the scope of information dissemination. LBS and social activities (initiating activities, voting, registration, recruitment, H5 posters, micro-business cards) are shared simultaneously to WeChat, Weibo, QQ Space, Facebook, Twitter, Whatsapp, Google+ and other domestic and foreign social media, truly realizing one-click promotion on multiple social platforms. Third, the system simultaneously realizes the independent design and development of WeChat public accounts by third parties, and the operation of corporate WeChat service accounts is simple and efficient. Any activity content organization and release, fan management, targeted push, data analysis, form design and submission, a series of professional work, all realize visual typesetting and layout operations. Fourth, data analysis improves marketing effectiveness and reduces advertising costs. Yiyingbao data analysis system uses Google Analytics, the world's most advanced data analysis tool, as its data source, and has the most comprehensive and accurate marketing data. It helps companies achieve mobile product optimization, marketing optimization, customer analysis, channel analysis, industry analysis, market analysis and other types of data to form a marketing closed loop, greatly improving the return on investment. Mobile Internet has developed to the point where it has surpassed PC to become the main battlefield for marketing. Due to the differences between mobile and PC Internet in operating systems, hardware size and operating habits, traffic entrances, usage conditions and application scenarios, and terminal attributes, it is inevitable that the industry structure and business model will be greatly different.

Industry experts believe that if companies cannot achieve a change in marketing model, they will not be able to achieve a smooth transition from PC to mobile marketing. The collapse of industry leaders such as Kodak and Nokia and the rise of mobile-based Android and WeChat show that the current business model of mobile Internet is not as mature as that of PC Internet. For marketers, technology and products are no longer barriers, and the right business model is the king. Yiyingbao has created a unique four-in-one mobile marketing and micro-marketing platform, which is the first in China and even in the world. The choice of well-known domestic and foreign customers in Hong Kong, Macau, Taiwan, the United States, Canada, Australia and Italy at the Hong Kong International Exhibition has proved that choosing Yiyingbao is the first step to win in mobile Internet marketing.