Yiyingbao Cup Second National Mobile Marketing Website Design Competition

Are you a mobile website design expert? Are you a marketing design expert?

Come and join the Mobile Marketing Website Design Competition, where a grand prize of 10,000 yuan is waiting for you !

You will also be specially hired as an entrepreneurial guidance teacher for "Yiyingbao" !

Competition theme: "Innovation, Mobility, Creativity, Marketing"

Organizer: Yiyingbao Information Technology (Beijing) Co., Ltd.

Participants: Web design enthusiasts nationwide (including Hong Kong, Macau and Taiwan)

How to participate: Log in to the official website of Eyingbao www.eyingbao.com, register an account, and create it in "My Website".

Competition time:

Registration period : May 16th - July 6th

Online training : May 24 , June 7 , June 23​

Work submission: Deadline: 24:00 on July 6 ( rewards will be redeemed after submission )

Preliminary review : July 7 - July 12 ( select the top 60 finalists )

Public voting : July 12 - July 31 ( top 30 selected )

Expert selection : August 6 ( The top 28 will be selected and the winners will be announced on site )

Public Award Ceremony: August 6 , 20:00 , on-site award ceremony ( if you are not present, you can mail the award to the recipient )

Online QQ chat group number: 306907217

Registration method and process:

1. Individual participation: Follow “Yiyingbao Mobile Marketing Business School” and reply with the keyword “I want to participate”, and follow the prompts to complete the registration.

2. Company recommended participants: Participants recommended by the company must join the design competition QQ group: 306907217, download the company recommendation form, fill it out and stamp it with the company seal, and upload it together when registering. Each company is limited to 5 participants.

3. Invite to register: Every time you successfully invite one person to register, you will be awarded 500 points in the Yiyingbao Mall. For the exclusive invitation code, please register and log in to "Yiyingbao" and check it in the personal settings.

Note: After successful registration, the applicant will receive 500 points, which can be exchanged for prizes in the mall; points can be accumulated and used.

Work requirements: 

1. Requirements for participation: Enterprise and commercial marketing mobile websites must have a clear and prominent theme, novel ideas, beautiful page structure, and conform to mobile marketing.

2. Design requirements:

(1) The content of the work should be healthy and positive, and should meet the theme requirements of this competition. It is strictly prohibited to involve illegal, pornographic content or plagiarize other people's works. Once the above situation is found, the entry will be disqualified, and in serious cases, the author will be held legally responsible;

(2) The production platform requires the use of the Yiyingbao precision marketing platform, which should demonstrate good artistry and practicality through the reasonable use of controls;

Submission Instructions: 

Submission form: website QR code (named after the participating unit), design concept description. Please send the above information to yyb@eyingbao.com; the deadline is 24:00 on July 6;

Rights Description:

1, The contestant should have independent and complete copyright of the work, and should not infringe the copyright, patent, portrait right, reputation right, privacy right and other legal rights of the third party. If there is any legal dispute, the contestant shall bear the responsibility. 2. Ownership of intellectual property rights of the entries

2. The participants shall enjoy all intellectual property rights of the entries, and the organizer shall enjoy the rights of exhibition, distribution, information network dissemination, compilation, etc. over the entries;

3. Display the disclaimer

If the design elements, patterns, layouts and other intellectual property rights of the works submitted by the contestants are infringed during the public exhibition and cause losses to the contestants, the contestants shall bear full responsibility for the consequences; 4. Excellent works can be used free of charge by the organizers of the competition without paying any copyright fees to the authors.

Evaluation Method and Criteria

1, Preliminary selection: The works submitted by the participating units will be screened by the organizer in the first round, and only the works that pass the screening can enter the netizen voting and expert selection; the works that pass the review will be announced on the Yiyingbao official website;

2. This competition adopts a combination of online voting and expert selection to determine the prizes. The total score of online voting is 70 points, and the total score of expert selection is 30 points. The total score is the sum of the two, totaling 100 points. Finally, the prizes are determined from the highest to the lowest total score.

3. User selection process: The organizer will make all entries into a voting page, and the contestants will share their entries, and the netizens will vote. The score of the netizen vote is calculated based on the number of votes for the work with the highest number of votes. The number of netizen votes for each work divided by this base number is the netizen voting score. Each netizen can only vote once.

4. Expert Selection:

1. Content (20 points)

The content is healthy, substantial and positive; the content is entertaining, popular, artistic and readable, and the language is distinctive; 5 points

Highlight the theme, and build the entire site around a theme and its surrounding content; 10 points

The design idea is clear and the design intention is clearly expressed; 5 points

2. Structure (20 points)

The framework and table structure are clear and reasonable, and the page content is clear and concise; 5 points

Subpages and parent pages are easy to return to; 5 points

No empty links or incorrect links; 5 points

The website is compatible with mobile marketing; 5 points

3. Layout and visual experience (35 points)

There is no misalignment of controls due to unreasonable layout; 5 points

The pictures are used properly, the elements on the web page are matched reasonably, the colors are coordinated, and the page is beautiful; 10 points

Modify tables, text, links, etc. to unify the style of the page and highlight the theme; 10 points

The pictures or videos on the page are original works; 10 points

IV. Creativity (25 points)

The page has strong personal design creativity; 10 points

The overall style of the webpage is creative, the color combination is bright, and the content layout is reasonable; 15 points

Awards:

1st Prize : MacBook (12 -inch 256GB) + 10,000 yuan in cash

Second Prize: iPhone 6s (Plus 64G)

5 third prizes: iPad Mini4 (16G)

20th Excellence Award: Huawei Honor Band Zero

Recommendation Award: If the winner is recommended by a company, in addition to the corresponding prizes, the recommending company will receive a free 10-year Easy-to-use system worth RMB 38,000, and the first place winner will also receive a one- year right to use the Alibaba Cloud server worth RMB 6,000 . The winner will be awarded an honorary certificate of " Easy-to-use Mobile Website Expert " .

Post-match promotion:

The organizer will prepare an electronic certificate for each participant. After sharing the electronic certificate on WeChat Moments, the participant can take a screenshot and send it to the Yiyingbao official account to participate in the lucky draw. The winner can receive a Xiaomi ( MI ) sports smart waterproof bracelet worth 99 yuan . There are 10 places in total.