Foreign trade independent station Google Ads optimization case sharing, the effect is amazing!

1. Industry pain points: Why are 90% of foreign trade independent station advertising effects poor?

According to official Google data, the average CTR (click-through rate) of ads on independent websites of Chinese foreign trade companies is only 1.2%, far lower than the industry benchmark of 2.8% for European and American companies. By analyzing 500+ corporate cases, we found three core problems:

• Disorganized account structure : 60% of companies do not segment campaigns by product line or region
• Keyword strategy failure : reliance on manual keyword development resulted in a long-tail keyword coverage rate of less than 35%
• Lack of localization of materials : The conversion rate of using directly translated Chinese materials is reduced by 40%.

2. Actual Case: Optimization Path for Machinery Manufacturing Enterprises to Increase ROI by 300%

1. Customer Background

A Jiangsu injection molding machine manufacturer originally had a monthly Google Ads budget of $5,000 and an average CPL (cost per lead) of $82. It underwent a full-link transformation through Yiyingbao AI Advertising Smart Manager.

2. Application of key technologies

AI word expansion engine : access to Google Trends and Amazon search data, automatically generate accurate long-tail word libraries including "second-hand injection machine", covering 95% of procurement scenarios.

Multimodal creative generation : Based on the cultural characteristics of the target market, automatically output advertising materials that conform to local aesthetics, such as Middle Eastern customers' preference for gold-colored design elements.

3. Methodological precipitation: Three tricks for optimizing advertising on foreign trade independent stations

1. Golden rules of account structure

Adopt the "3×3 matrix" model: segment advertising groups by product type (standard machine/customized machine/second-hand equipment), customer stage (awareness/consideration/decision-making), and regional level (country/city/business district).

2. Dynamic keyword management

Through the Yiyingbao intelligent system:

1. Update Yandex/Google search hot words every hour
2. Automatically filter invalid click words (such as "free download")
3. Dynamically adjust bidding strategies based on conversion data

3. Cross-platform collaboration strategy

Combine Meta ads with remarketing: For users who clicked on Google Ads but did not convert, show case videos on Facebook, which increased the overall ROAS (return on advertising expenditure) by 1.8 times.

4. Why choose Yiyingbao’s AI marketing solution?

As a Google Premier Partner and Meta official agent, we provide:

• Technical support : 15 patents related to advertising optimization, AI model processes 1 billion data points per day
• Results promise : Signed customers will enjoy a 100% increase in CTR in the first month or a refund guarantee
• Global resources : Integrate local service teams in 87 countries to solve language and time difference barriers

Get your exclusive optimization diagnostic report now. Our AI system will generate an improvement plan for your current ad account within 5 minutes.